Social Media Marketing

How to Use Facebook for Network Marketing

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There are over 600 million people on Facebook, and 4 out of 5 Americans have a Facebook profile. Facebook is a marketer’s dream because it allows you to connect with a lot of people at the same time, quickly and easily. And it allows you to do extremely targeted marketing to people who are already interested in the things that you have to sell to them.

It gives you great opportunities for community building and more. That’s why so many companies are putting up Facebook profiles and amassing thousands of followers. And the same tools that big companies use to connect with their customers socially are at your fingertips as well.

As a network marketer, your whole business relies on being able to form, maintain, and guide your relationships with your friends, family, and organization members, so Facebook is the perfect tool to help you achieve your goal of building your customer base and mentoring new network marketers.

Connect

Facebook is a great place to connect with potential customers and new recruits. You can use your existing profile or create a separate Facebook profile for your network marketing activities. Setting up a company profile is quick, easy, and free. And once you’ve created it, you can invite all your business contacts to join—both customers and fellow network marketers. Then you can easily communicate with everyone at the same time. And everyone you invite can invite their friends as well—at the click of a button!

Stay in Touch

People will only follow your network marketing page on Facebook if they see value in it. Don’t just post about the number of sales you’re making. Rather, post about upcoming deals and specials, new product lines, promotions, and links to learn more about your products and joining the network marketing ranks. Keep in touch with your followers by encouraging comments and responding to followers when they have a question. Facebook makes all these things easy. It’s as if Facebook was made for network marketing.

Promote

Beyond keeping your page up to date and connecting with your followers, make sure you promote your page as much as possible to bring new customers and potential salespeople into the fold. You can start by posting a link to your Facebook profile on your personal webpage or blog, and encouraging others to do so as well. Then you can even buy ad space on Facebook. I know that sounds expensive, but with Facebook you set how much you are willing to pay to reach out to potential clients and customers, and it does the rest.

Network marketing can sometimes be grueling work because it relies so heavily on personal relationships. But Facebook can make your life much, much easier, by giving you the tools to maintain and create new relationships all in one handy spot.

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19 comments

Arkadij Shkolnik February 16, 2011 - 1:30 pm
Thumbs up, James! A great article. Apart from agreeing on the thoughts delivered I can't help throwing in my two cent - Facebook, as well as the other social media, are great for use while involving affiliate marketing into promotion of your online business.
Fettverbrennungsofen February 16, 2011 - 4:45 pm
A lot of small businesses still don't realise how many (mostly free) opportunities Facebook is giving!
semmy @ Make Money Online February 16, 2011 - 8:17 pm
Yes that's right, I agree with you, they still don't realize the power of social media,especially facebook
Maria Pavel February 16, 2011 - 8:58 pm
Hi James, Excellent article, congratulations for it! Using Facebook for network marketing is one of the best ideas to promote a product or a business. As well-known, Facebook is the leader of social networks, Mark Zuckerberg's idea is having a great success and Facebook is growing very much every single day. Facebook cannot fall now, it's much too high to fall down and Mark Zuckerberg got too rich to let Facebook fall. Indeed, a genious idea to use Facebook for promoting something. Also, a great tip for Facebook promoting, keep your profile updated at least weekly, it is very important. Thank you very much for sharing this excellent article, keep up the good work! Best regards, Maria
wholesale hcg February 16, 2011 - 10:57 pm
I think that facebook has made the ultimate socal site, they were very smart with what they have done, its still free to use and the billions of dollars are made off of PPC advertising. I really enjoyed watching the movie and seeing how it all went down also
Priya @ Goa Carnival February 17, 2011 - 12:39 am
Hi James, You're very much right here. Facebook is great place to promote your product and services as its # of subscribers(600 million) increase its value so much. If you're ignoring Facebook then you're definitely losing your market too.
used tires February 17, 2011 - 1:32 am
Its amazing how fast interactions are achieved when you have a huge following on facebook. Social media is definitely super powerful. -Jean
Software Development Company February 17, 2011 - 6:13 am
Facebook is best platform to promote your products/services and connect with your friends and community.
Alex Neill February 17, 2011 - 6:38 am
Hi James Excellent tips, I think the new changes on fb will certainly help too, as you now have the function to leave posts on other relevant pages as your fan page name, thus getting more visibility to it. A fan page is a must have, my traffic from fb almost tripled when I started my page AND as I have an optin from directly on the page my optins doubled too. Alex
Google Sniper 2.0 February 17, 2011 - 9:24 am
Facebook is in a lot of people's daily lives nowadays. I log in to my FB account like at least 5 times day. It is a place to get connected with friends and update each other. However, not really sure if this can be a big market place to sell stuff. So far my FB ad campaign was not working.
Affiliate Marketing February 17, 2011 - 11:30 am
May I also add that it's better to personalize your page, by which I mean to give your page an identity. It also helps to define a common enemy or competitor, which will help build the concept of belonging to the page. Take the Egyptian revolution as an example. It started with a facebook fan page and ended up doing in 18 days what the United States army couldn't do in 8 years in Iraq.
Mr.Smart February 17, 2011 - 5:42 pm
Facebook is good for marketing but most people overrate it.
Alex@Jocuri February 17, 2011 - 6:10 pm
Facebook is indeed a great method to advertise your business, and like many others have demonstrated there are a lot of benefits in using facebook especially if you also use their in house ad system that bring laser pointed leads. Also, Facebook is a free and very accessible method of promoting one's brand while also having accessing to millions of visitors daily, of course not all might see your page but some will do, and that is all it takes.
Stay Entertained February 18, 2011 - 2:06 am
People tried to say it was all about linked in for network marketing but its definitely all about facebook huh? Everyone with a Linked In account also has a facebook account...but not vice versa!
Jasmine February 18, 2011 - 11:14 am
Facebook has been an amazing way for me to advertise! I have created a fan base and the "word of mouth" way of advertising is the best, I have found, because it's not a polished infomercial of my own promoting, but rather my fans talking amongst each other about their experiences with my company!
social media for business February 18, 2011 - 12:02 pm
One effective way to promote using facebook is to have a facebook fan page and create a beautiful introduction landing page so that readers will be persuade to go to your website.
laptop cases February 18, 2011 - 12:18 pm
I already started to promote everything that i want on facebook , and the results don't wait to appear. From today to tomorow and all the days that are coming facebook grows up and our business too. What we wish more than that ? ps: nice article.
Tim February 27, 2011 - 7:02 pm
Someone made a facebook pillow? That's a riot!
cPRIME February 28, 2011 - 6:06 am
Facebook is such a wonderful tool for marketing because more and more people are flocking to social networking sites such as this. With the advent of this technology it has opened the flood gates for like minded individuals to make new and exciting friends from all across the world. It also has opened doors for home based business to market to a wider spectrum of prospects.
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