Mary Meeker’s report on internet trends is one of the most awaited report by most internet folks, the report is an indepth analysis of trends and facts on the overall areas of internet and mobile.
The 2016 report is packed with 213 slides of data, I’ve mentioned some of the key takeaways from the report below:
– India has accelerated in internet users by 40 % v/s 33 % YOY
– India passed USA to become No.2 global user market behind China
– Global smartphone users slowing 21% v/s 31%
– Most online videos are ineffective with 80% of the users mute video ads and 93 % consider using ad blocking software, this is an eye opener for advertisers.
The report has more such insights and similar trends.