Monetize your Green Website with Eco-Friendly Advertising

Monetizing your green website is just like monetizing any other kind of website.

Before you even dream about monetizing your green website, you need to understand how the green community works in order to leverage your blog and increase your traffic. If you’re hoping to build your community (before attempting to monetize), here’s some simple tips to consider before we dive into the good stuff.

  • Dream big- share your green ideas
  • Respond to comments
  • Offer a chance to share your content, so others in the green industry can read/share as well
  • Don’t just parrot articles, if your website is based around delivering green content. Use an original spin on your posts
  • Engage your customers on all social networks– this will make them feel more valuable and they’ll visit your site more often

For starters, you have to have a good idea who is going to want what your site offers – all the effort in the world will bounce if you don’t target the right people.  While you could just “shotgun” your approach, and try to get everybody, that type of effort rarely produces much fruit for all of the labor it requires.

When you search out avenues for eco-friendly advertising, you will find that you have a lot of different possible channels. You can search out green affiliate networks and help them by way of dominating key phrases that they might have missed, sell advertising space on your site, or just produce your very own product.

There are tons of great green affiliate networks out there.  While they are as fluid and ever-changing as the currents in the ocean, you can find a host of them.

just to name a few, will help you to find sites that may want to affiliate with you.

Simply put, affiliate marketing is where you help the owner of a product or service to reach a particular milestone, such as getting someone to opt into their e-mail list, or help them to make a sale, and get paid for the part you played in the event.  A proper explanation of affiliate marketing would go well beyond the scope of this article, but it can be an incredibly lucrative venture to engage in.

Your Web site has a lot of space that might be going to waste.  If you have a blank space that seems a bit “much,” you can sell that space to other green websites.  All you have to do is clearly document

  • the niches of people that frequent your site
  • propose how you could help the other site market their products via the use of your advertising space

There’s an abundance of sites out there where you can get hooked up with advertisers to make good use of your site, as well as sites that offer beginner’s information for getting into the space for selling ad space.

Most importantly of all, you can create your very own product.  This is, bar none, the best way to make money through a website.  There are a multitude of green products, both information-based and otherwise, that the world needs more of.  With your creativity, you can certainly find something interesting.  But of course, you will need more than just a product – marketing that could be helped with a blog (such as the kind that Wordpress.org allows you to set up), and some CRM tracking add-ons like:

The landscape for monetizing your green site will change as new ad networks come out, but if you keep adapting your technique and changing your processes as you need to, you’ll successfully build and maintain eco-friendly advertising on your green website.

Image Credit: Sarah Modern

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10 comments

Property October 17, 2010 - 11:06 pm
Nice tips to consider.But the best way to monetize is affiliate marketing.
evan schulte October 18, 2010 - 7:11 am
I have a friend who is working on a green site and this would be great info to pass to her. I am still a bit in the dark when it comes to a green site. What exactly does that mean?
designer perfumes October 18, 2010 - 10:54 am
Yes getting the greens is always hard, i suggest people follow your advice here.
Aluminum Cases October 18, 2010 - 2:08 pm
As with any website, you should be testing your monetization methods. You may find that for your particular website, one approach might work a lot better than another. Also you should try to develop multiple income streams. If you can't find any advertisers right away, you might as well use that space for an affiliate program ad or something similar.
Jasmine October 19, 2010 - 1:59 am
Great tips there on green website! I will check out the two WordPress plugins, Contact Form 7 and WordPress-to-lead.
Ajith Edassery October 19, 2010 - 3:57 am
At the moment, I am building a whole-green website dealing with green topics alone :)
designer perfumes October 19, 2010 - 11:25 am
Great stuff, lets go green!
Anna from Auto Traffic Avalanche October 19, 2010 - 12:19 pm
I find that it's kind of tricky to monetize green websites with ads because you have to be sure that your ads are really eco-friendly. Your credibility will suffer if they're not. Thanks a lot for the insights.
offshore staffing solutions December 6, 2010 - 8:31 pm
Awesome article..,great tips to monetize green websites..,surely many people will follow your tips especially for those who wants to build a green website and for those who are working on green website..,pretty sure.,thanks
Jen Williams March 15, 2011 - 2:52 pm
Thanks!
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