Search Engine Marketing

Rand Fishkin: Search Engine Landscape 2010

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Rand Fishkin is a leader in the field of search engine optimization tools, resources and community, in 2009 he was named among the 30 Best Young Tech entrepreneurs Under 30 by Businessweek.

Rand spoke this afternoon to a room packed with marketers and SEO experts at the Web 2.0 Expo in San Francisco. Have a look at his presentation, you ll know why SEO is an important aspect of Internet Marketing and why you should be giving it top priority.

Some points from Rand Fishkin’s SEO deck :

– Europe leads the Global search share, followed by Asia
– Organic search generated 88% of clicks v/s 12% clicks from PPC – 2009
– 49 % of all web users search daily – 2008
– Majority of the queries are 2 to 3 word searches
– Conversion rate of four word phrases is highest
– Page Rank Flow

Web20 Fishkin Search Landscape

I recommend you to spend sometime at this simple and very engaging presentation

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6 comments

Colleen May 7, 2010 - 11:48 am
We are SEOMoz members and appreciate what Rand has to say. Thanks for posting the slides. I'll take a look. .-= Colleen´s last blog ..Tri Cities Has Lowest Cost of Living in the State =-.
Tom@Geoarbitrage May 7, 2010 - 3:52 pm
That is crazy! I had no idea that PPC was so effective. this is definitely food for thought. Btw, I just noticed you have a new logo. I like it!
ZK May 8, 2010 - 9:47 am
A slide on Conversion on PPC and SEO would give us a better picture of the effectiveness. US spend 18 billion in 2009 on PPC and 1.5 billion on SEO....Slide 8 shows that investing in organic search will give better return on dollar spent.
Aluminum Laptop Cases May 12, 2010 - 5:15 pm
I have long been preaching that SEO is a much better investment compared to PPC, especially in the long run. With PPC you are just paying for temporary traffic that stops coming in when you stop paying. SEO on the other hand builds a stream of traffic that will keep coming for years. By the way, Rand Fishkin is one of the true SEO experts. His SEOMoz website provides a ton of great info. I like all the SEO tests that they conduct and then report on results.
Web Design May 18, 2010 - 6:03 am
I've been following Rand Fishkin and SEOmoz for several years already, and along with SEO Book this accounted for my foundation in SEO and internet marketing. He is highly respected and a living SEO legend. Organic traffic is still king, and that is what paying attention to both on and off page SEO gets you.
FX15 May 20, 2010 - 2:55 pm
I’ve been following Rand Fishkin and SEOmoz for several years already, and along with SEO Book this accounted for my foundation in SEO and internet marketing. .-= FX15´s last blog ..FX15 İlacının Başarısı ! =-.
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