Search Engine Marketing

Google’s 10 Minute Video Guide to SEO Basics

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With the Pandas and Penguins out of the cage, SEO is becoming a tough playground. The search game is constantly changing, giving lot of stress to the most experienced search engine marketers and web owners.

Google’s recent SEO basics video guide offers some handy tips on how websites and blogs can start working on their SEO strategies.

The video is a good foundation to get your website built the right way for Google to index your pages.

Maile Ohye, a developer with the Google’s Webmaster Central Team gives you a lesson in SEO basics.

Some of Maile’s tips include:

– Verify your account with Google Webmaster Tools to receive critical messages on malware, crawling and hacking.
– Google ignores meta tags for search results, don’t waste your time on them.
– Have a crawlable navigation structure
– Have unique title tags and meta descriptions for the snippet.

And much more…

Which SEO tips do you use on your site to optimize ?

Image Credit: Merve

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19 comments

FinalDown June 29, 2012 - 5:26 pm
Informative and simple video to understand the basic of seo....google should keep posting such videos often
Aditya June 30, 2012 - 1:39 am
Having basic information before start doing SEO has been made so easy. So start following these tips it will surely help the starters. And Maile's tips are also useful. Thanks for sharing
Stanford June 30, 2012 - 7:24 am
google is perfect for seo. its informative post
thu thuat wordpress July 1, 2012 - 8:29 am
yes, google is the largest search engine machine and seoer mainly focus on do seo on it, now it is plays more important for content seo than technical technique to avoid penaty from google .
Ben Troy June 30, 2012 - 11:10 pm
Planning, creating, optimizing, promoting and engaging with content on topics that customers and target audiences care about is where modern SEO has evolved: Content Marketing Optimization.Part of my content strategy is to write content that is engaging – sounds simple. This works well because engaging content makes content as a real useful resource for audience .
ZK July 4, 2012 - 12:36 am
You said it ...Write simple and engaging content :)
Management Training July 1, 2012 - 4:55 am
Amazing video really helps us in boosting our SEO knowledge thanks for this.
Nanvy @ CRM Software Solutions July 2, 2012 - 5:03 am
I agree with this statement from your blog. "With the Pandas and Penguins out of the cage, SEO is becoming a tough playground. " This video is really good to help in that way.
ZK July 4, 2012 - 12:30 am
Google has left them out of the zoo to hunt for spammy sites :)
Kit Kat July 2, 2012 - 9:22 am
I uses most of the SEO tips given accept one, placing more crawable text on your site. But as I am in the gifts business I really wanted my site to look good, but i know it is not good for SERP.
ZK July 4, 2012 - 12:31 am
Why is it not good ? More content = more crawling = better SERPs
Estate Agents in Enfield July 2, 2012 - 1:28 pm
Can anyone come up with Google Penguin update Video that will be awesome to watch and learn.
Anton Koekemoer July 3, 2012 - 5:05 am
Hi ZK, I do agree with you. Especially on the tips mentioned in the video. A lot of SEO's in the international community tend to focus on the new and what’s in the hype - but when reviewing a website it’s easy to see a lot of the basic SEO tactics (on and offline) not being used. This is great for getting that extra little bit of ranking and juice for your website in the SERP's. In SEO - Every little bit of an advantage you can give to a website is totally worth it.
ZK July 4, 2012 - 12:34 am
Google has always taught web owners to follow the basics of seo and write for the users and not for search engines
app developers for hire July 3, 2012 - 5:24 am
This video is very fantastic. This is very useful for fresher to learn and understand something about basic ideas of SEO.
Colorado iPhone Game Developers July 4, 2012 - 7:58 am
If we will put more content then obviously Google will index more than our site and will be able to get better results. Thanks for this post.
Alicia July 8, 2012 - 12:45 pm
Great tips from Maile. Oh, meta tags are ignored for search results?... hmm, maybe I should not spend so much time on them after all, haha, can save more time to watch some good tips from Google then.
Katherine Majer July 11, 2012 - 11:58 pm
Thanks Maile, I love every second watching your video. I really learned a lot. As a newbie on blogging, your advice will surely help me get through with my early stage in SEO.
sajan kota July 13, 2012 - 8:51 am
Google is perfect for SEO.Your advice will surely help for newbie,basic tips are very important and with perfect strategy we can get good results.
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