Search Engine Marketing

SEO Tips to effectively use Google Webmaster Tools

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In 2007 Google came out with Google Webmaster Tools to help webmasters and site owners have better understanding on Google crawl rate and impact on SEO for blogs.

Google webmaster tools is a free SEO tool that can be used by anyone who has a website or blog. All you need to do is verify your blog or website with Google and they’ll give you access to all the information and reporting on the Google spiders crawling your webpages.

Here are a few features of Google Webmaster Tools

1 ) Web Crawl Errors : The Google webmaster tools shows all sorts of errors related to your website and blog. The errors show details of broken links and URLs that are found by Google on your site. Google gives you information on the pages of your site that it can’t crawl due to loading time or a script that it can’t read.

It will also give you a solution to restore the errors. Below is a web screenshot of WebTrafficROI.com on Google Webmaster Tools, it shows the web URL that had issues or were uncrawlable during the Google crawl activity.

The web URL errors were corrected immediately and the Google spider did not detect any more errors during the next crawl. If it was not for the Google Webmaster Tool I would not have known that the blog pages had issues when Google tried to crawl them. This would have impacted my search engine initiatives.  

2 ) Set default features : Google gives you the option to choose the kind of features you want for your site in terms of Geographic Targeting ( you can choose the target preference of your country based on your target audience ), domain preference ( www or non-www or both ) and images to show up in Google’s enhanced image search – Google Image Labeler.

3 ) Analyse Meta Descriptions and Title tags : Google will provide a list of URLs that have duplicate title tags or duplicate meta descriptions. It will also show pages with too short or too long title tags and meta tags. Based on the title information you can work on writing effective title tags and meta descriptors that will help Google crawl your blog or site for better search engine ranking.

4) Top Search :Top search queries is an amazing feature, the tool gives you a list of top queries in which your website or blog showed up and the queries from which users reached your site along with the ranking. This will help you know the keywords that rank your site on Google. This can be filtered by type of search ( web, image, mobile ) and by country.  

5 ) Enhanced 404 Error pages : Google can provide a bit of JavaScript that can be embed on a 404 error page so that when it loads, Google will try to guess what the user was looking for based on what Google has indexed. These are just some of the features in Google Webmaster Tools that will help you rank high on search engines. If you are not using Google Webmaster Tools , you may want to get an account for your website or blog.

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60 comments

Ackley Gaskin April 20, 2009 - 6:36 pm
Hey ZK - this post is really helpful. I was taking a look at the product offering within the Google webmaster toolkit - but your breakdown of the different elements make it easy to understand. Thanks again.
Web Developer April 20, 2009 - 7:21 pm
I ve heard of Google WebMaster Tools but never tried it out, I did not know it was useful to check Google crawling progress. I ve now open an account and verified my site. How long does it take to show the details of urls ? Web Developers last blog post..SEO Tips to effectively use Google Webmaster Tools
ZK@Web Marketing Blog April 20, 2009 - 7:46 pm
Once you add the code to your website or blog, it automatically verifies your site in the next crawl which takes about 2 - 3 days. Log into your webmaster tools in 2 - 3 days to check how well your site is doing on the Google crawl.
sean@affiliate marketing playbook April 20, 2009 - 7:25 pm
Thank you for this article and your free book. I found both quite helpful. Sean Gagne affiliatemarketingplaybook.com
ZK@Web Marketing Blog April 20, 2009 - 7:49 pm
Thanks for downloading the ebook :) I am glad you liked it ZKs last blog post..SEO Tips to effectively use Google Webmaster Tools
kitchen taps April 21, 2009 - 7:03 am
Wonderful SEO tips, particularly beneficial for using google webmaster in an effective manner.
social bookmarking demon May 9, 2009 - 9:33 am
I completely agree with kitchen tabs regarding this blog post it has certainly helped shed some light on this particular service in which I will sign up for and use myself social bookmarking demons last blog post..Review Of “The One And Only” Atomic Blogging 3.0
Lena Steuern@ guenstige software April 21, 2009 - 7:06 am
I've heard that the Google analytics are great and extremely helpful. Yahoo use analytics as well and I think they are better than the Google ones
article post robot May 3, 2009 - 6:44 pm
I'm going to disagree with you on this one. Although Yahoo is better at understanding the amount of links that are indexed as well as the amount of backlinks your site has aside from that when it comes to better understanding your website Google Analytics is by far more superior than that of Yahoo's but this is strictly my opinion. article post robots last blog post..Review Of “The One And Only” Atomic Blogging 3.0
Dennis Edell April 21, 2009 - 5:17 pm
I'l have to look into it a bit after I finish moving some things around; make sure I did it all correctly. Dennis Edells last blog post..Scamming Top Commenter Lists With Threaded Comments
Melbourne Landscaping April 22, 2009 - 1:14 am
This information tells Google that the website probably belongs to that location, but there are exceptions to that.
custom web design April 22, 2009 - 7:22 am
Those are very good tips. I guess I need to start using Goggle Webmaster tools now. Do I just download this or do I need to buy this online?
Colleen@Kennewick Wa Real Estate April 22, 2009 - 8:19 am
Thanks for posting this. It's good to see blog entries on Webmaster Tools as there is much out there. I would especially appreciate more blog entries on Google Analytics. ~ Colleen :) Colleens last blog post..Tri Cities Goal In Zoning | Promote Well-Being and Protect The Environment
ZK@Web Marketing Blog April 22, 2009 - 8:50 am
Thanks Colleen , I ve received a lot of comments and emails to feature posts on Web Analytics. I ll be posting articles on Web Analytics as a separate category. I appreciate the feedback on this :) ZKs last blog post..SEO Tips to effectively use Google Webmaster Tools
Earn Money Writing April 22, 2009 - 8:54 am
Thanks for the tips. I just signed up for Google tools and hopefully I can better my website.
Matt@Frisco Real Estate April 22, 2009 - 1:58 pm
I use the google webmaster tool everyday, and I have learned some from my site, but I have noticed that they don't update everyday, so how often do they update?
ZK@Web Marketing Blog April 22, 2009 - 7:33 pm
Its updated everytime Google crawls your website depending on your posting frequency. ZKs last blog post..Steve Jobs’ 2005 Standford Commencement Address
office for rent in makati April 22, 2009 - 9:24 pm
this webmaster tool is very useful since every webmasters themselves striving for a better site and a nice tool for them to explore. this tool is a userfriendly, which is a good thing about making and establishing a web site.
Custom street cars April 23, 2009 - 2:00 am
Great info! My favorite part of webmaster tools is definitely the top search query tool. It is nice to see from Google’s standpoint where I am ranked so I can strategize my marketing efforts. thanks.:) Cheap cars
SEO April 23, 2009 - 3:40 am
I have used it but did not found it that effective. SEOs last blog post..Get your blog right the first time
article post robot May 3, 2009 - 6:39 pm
really Seo you used Google Webmaster Tools and didn't find it useful. I find that amazing since I always use it because their very helpful especially by using the traffic monitoring and the site map generator. To me they have before the most effective tools that certainly every person that owns a website should consider using. article post robots last blog post..Review Of “The One And Only” Atomic Blogging 3.0
jo SEO April 23, 2009 - 4:21 am
I am a old user of Google webmaster and so i really enjoyed reading this post jo SEOs last blog post..Get your blog right the first time
Pooh SEO April 23, 2009 - 4:24 am
I really appreciate the manner and easy style in which you have explained this concept ......... very informative Pooh SEOs last blog post..Get your blog right the first time
best liquid vitamins April 23, 2009 - 4:56 am
great new features. perfect way to brush up the competition.
doing Polywrapping April 23, 2009 - 5:26 am
Google webmaster tools are really helpful and its not less than an amazing resource box. it is very very helpful.
Cycling Jerseys April 24, 2009 - 2:48 am
Yeah i know all these features of webmaster tool,thanks for sharing.
Ann @ Work From Home April 24, 2009 - 9:26 pm
For sure GWT is one the best free tools out there. Anns last blog post..Work From Home Opportunities with Affiliate Marketing - 5 Tips For Success
buy property manchester April 25, 2009 - 1:27 am
Yeah i m learning a lot from this toolbar. buy property manchesters last blog post..The Estate World - ultimate property solution
Seaward April 25, 2009 - 3:28 am
Interesting tip to Google tool bar but i have problem to use Google tool bar, Can someone please tell me how to get my article written in squidoo verified on Google webmaster tool?
almir@seo April 25, 2009 - 9:26 pm
i love google's webmaster tools they are the best at understanding your website's progression almirs last blog post..Vital Tips That Can Aid Any Blogger
skin surgery April 26, 2009 - 10:22 pm
Sure i m earning too much by this tools.
Nihar April 27, 2009 - 10:54 pm
I launched my blog in december 2007. On the first day, itself i submitted the sitemap on google webmasters and within 2-3 days the blog was index. Nice tips.. Will be helpful for all the bloggers. Nihars last blog post..Friday Night Links Party - 24 April 2009
Brad Callen April 27, 2009 - 11:13 pm
Google’s standpoint where I am ranked so I can strategize my marketing efforts.
Blogging Banks April 28, 2009 - 2:02 pm
This google webmaster thing is something i need to research if I want to do better at search engines. Thanks for the well researched article. You seem to know what you are saying. Blogging Bankss last blog post..ING $25 Bonus with Electric OrangeSM checking
Brad Callen April 29, 2009 - 1:11 am
My article written in squidoo verified on Google webmaster tool?
game-girl May 3, 2009 - 9:53 pm
No doubt google webmaster tools are praiseworthy.They prove it. game-girls last blog post..Любовники скачать фильм онлайн
History of UNIX May 4, 2009 - 9:43 am
I am wanting to start blogging full-time, in order to drive traffic to my website, however am stuck with how to optimize and increase my blog search traffic! What are the best SEO, traffic and exposure tips for bloggers...
Haptics May 4, 2009 - 11:37 am
Google webmaster tools has been very helpful with my blogs. I hope everyone can try this. They will never regret it. Hapticss last blog post..Haptics for Robot-Assisted Surgery
Seaward May 4, 2009 - 10:00 pm
i have already this tool use it frequently it is good tool and very beneficial that are new in blogging.
Electric Adjustable Bed May 6, 2009 - 8:55 pm
Google webmaster tools is pretty nice but I've mainly been using it just for checking backlinks. It lets you download all your backlinks in a spreadsheet and you can compare previous data with what you've gained or lost.
Kathy May 7, 2009 - 5:54 pm
Google webmaster tools helps you see how your site is performing. That way you can track traffic. It's pretty great. Thanks for the tips!
gilbert@new bank account May 20, 2009 - 1:42 pm
Great tips... Google webmaster tools provide support for those who are looking to diagnose errors, improve a sites visibility and declare preferences on how to handle web site listings.
ApplyCreditCards May 27, 2009 - 9:24 pm
Great post! Just wanted to let you know you have a new subscriber- me!
internet marketing reviews May 28, 2009 - 10:04 pm
Log into your webmaster tools in 2 - 3 days to check how well your site is doing on the Google crawl. internet marketing reviewss last blog post..Mike Filsaime’s Launch Tree Review
Video conferencing solutions June 10, 2009 - 3:05 am
this is a great tool.i must say. its pretty much useful in seo.
Rapid Application Development June 17, 2009 - 3:12 am
Hi, I hope to start my own blog soon and I want it to be in a higher page rank in the search engines. I want to use search engine optimization(SEO). But I've absolutely no idea how I should do it; I don't want to hire an expert. So please tell me the best and free e-book on this category. THANK YOU! .-= Rapid Application Development´s last blog ..Hello world! =-.
CrisBetewsky July 6, 2009 - 12:18 pm
It's a pity that people don't realize the importance of this information. Thanks for posing it.
Luke July 19, 2009 - 2:37 am
I have been having problems with the way my blog is crawled/indexed by search engines so I searched for information to help me with it. That led me to your wonderful site. I'm so happy that you provide such helpful information for free. You even provide a free e-book for download. Last but not the least, I won't be entirely truthful if I did not say that I'm also thankful that you allow do follow comment links here. I desperately need it. I wonder why you'd even do that. But thanks, anyway. :) .-= Luke´s last blog ..Law In Cyberspace =-.
ZK@Web Marketing Blog July 19, 2009 - 1:02 pm
Hi Luke, Thanks for your comments, the do follow link is token of appreciation from us for taking part in the conversation :)
History of UNIX August 6, 2009 - 8:27 am
Just follow the instructions. But, the domain has to be yours-that's the entire point of validating the site-because you will have access to the site's stats and control how Google crawls and indexes the site in the future. .-= History of UNIX´s last blog ..Read how UNIX books make your administration task easy =-.
History of UNIX August 6, 2009 - 8:28 am
googlebot is just a piece of software so it will always follow a logical order, those urls place at the top of the sitemap will get spidered first and those towards the bottom, later on. .-= History of UNIX´s last blog ..Read how UNIX books make your administration task easy =-.
Bill@University Park Real Estate September 5, 2009 - 5:34 pm
Hey thank you! I was just wondering whether ClickBank and other affiliate programs works well on Blogger ? I just started my blog on blogger and thinking to use Adsense with clickbank on it. I will start using Webmaster tool as well to monitor my blog, but I am just wondering whether it's okay or not?
Investment Property September 15, 2009 - 4:24 am
All tips are so nice. It will be helpful for me when using webmasters tools in google.
Projektowanie Stron Internetowych September 22, 2009 - 6:16 pm
Those are very good tips. I guess I need to start using Goggle Webmaster tools now. Do I just download this or do I need to buy this online?
Quick Sale October 1, 2009 - 12:27 am
Nice tools, help me to know more about my site!
oes tsetnoc November 25, 2009 - 3:20 am
great tips i appreciate your tips i learn more on this. .-= oes tsetnoc´s last blog ..Oes Tsetnoc experiences =-.
sofia@MSPB lawyer December 5, 2009 - 5:25 pm
along with the web master tools, Google analytics are also very helpful in know much about the visitors, it provides the full information about the browser and browser capability, which helps in improving the visitors visibility, thanks for the information.
merbert@ITCSales April 20, 2010 - 9:40 pm
There's new to webmaster tools. They already included not only the rank of your website to certain keywords but also the number of impressions it generates and the clickthrough percentage. It's great data indeed. .-= merbert@ITCSales´s last blog ..ITCSales United Kingdom (UK) updated Wed Apr 14 2010 10:54 am CDT =-.
Montreal website design company September 2, 2010 - 1:28 pm
Hey, Thanks a lot for this knowledge posting. I really appreciate your effort
christine@web design October 26, 2010 - 10:45 am
Helpful tutorial! Webmaster tools is the best to analyze website performance like crawler errors, geo targeting, html error, male ware attacks, sitemap and google bot access etc. I use to take time to improve performance of website with webmaster tools. Thanks for pointing some very common options at webmasters tools.

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