HTML email is a prominent marketing tool that works wonders when the coding is done in a correct manner. For freelancers in particular, HTML email coding is in great demand with respect to their clients because of the profitable result that it yields as a marketing technique.
The Basics of HTML Coding
While there are many who are of the opinion that the coding process is easy it is actually more intricate than creating an HTML website. This is primarily because a huge base of email clients that use HTML email and making mistakes would be a little too costly for your business.
The basic reason for which business entities are moving towards HTML email over plain text message is that it enables greater clarity and visibility of the source of information in the first place.
Additionally, it is easier for clients to correlate with the brands of the companies with which business is being conducted regularly. On the other hand, companies can also expect to get more business or expand from the existing platform.
The Seven Mistakes to Avoid in HTML Email Coding
However, there are some inherent mistakes that are commonly made while coding HTML email and it is not unusual even in the hands of the experts. What are these mistakes that should be avoided in the process of email HTML coding ? Let us find out in the points below:
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Overuse of images: While an image has the potential to speak or voice those thoughts that are difficult to express in mere words. However, if the client has to wait a whole day for an image to load, it loses its purpose in today’s fast-paced world.
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An image should never be incorporated directly because it tends to make the email heavier and there are more chances of the image getting blocked by the clients. The solution is using images from the server. In other words, the first step is using a server and then proper paths that head back towards the server.
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Coding the CSS improperly is another common mistake that create difficulty for the clients to interpret the same. However, coding the CSS inline and using HTML features is a suitable option.
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Usage of spam content should be avoided at all accounts. After all, when it is business, you cannot spare the slightest of recklessness. Using gregarious and catchy phrases is not an apt solution if it lacks in the basic objective.
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You might forget the plain text version of the email although it must be used as an alternative. This is not only important because spam filters may choose to deal with this action in a severe manner, but all your clients may not be able to access the HTML format.
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Using JavaScript or ActiveX in HTML email should also be avoided to a great extent. While this usage is common for prevention of viruses, if your code has these things such as pop-up window links, Flash movies and similar stuff, you will be unable to achieve the purpose for which coding is being done. Therefore, even if you are using HTML from web page, it is necessary to ensure that it is cleansed of the JavaScript. Similarly, using Microsoft PowerPoint. Word or Excel may add extra codes not in line with your HTML attributes that are eventually blocked by email receivers.
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You must remember that HTML email is a marketing strategy. Thus, before reaching out to your clients, you must test the entire campaign by sending about five emails to yourself in order to avoid expensive mistakes that might ruin the entire marketing campaign.
A Final Tip
The above-mentioned mistakes are vital and must be recognized by major businesses for eliminating the impediments in this amazing marketing tool called HTML email and assist in marketing your products and services.
Image Credit: nolanus
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