Web Marketing

Six Tips to Get your Website off the Ground

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Let’s face it. Your main objective as an entrepreneur is to create accelerating sales growth. To generate online sales growth, you need your website traffic to grow. While social media is playing an ever-increasing role in the way people do business online, there is still no better way to grow traffic than generating inbound links to your website.  

Establishing a strong online presence for your business can be complicated, and true success doesn’t come overnight. To blow away your sales goals, you must cultivate both a loyal audience, and a large and diverse set of inbound links.

The best way to attract high-quality inbound links is to write amazing content. If you want to attract a bounty of natural links, you must create content that is both useful and unique to your audience. However, if you are just starting out, your site won’t rank well enough to generate much traffic.  

After all, nobody will link to content they never find! If you are new to the world of online business, your primary objective should be to attract natural links by making your website or blog easier to find.

Here are six tips to get your website off of the ground.

1. Interact

Interact with other bloggers and webmasters in your niche. Research the web to see if they are any networks or organizations you can join. Volunteer to appear on podcasts or submit guest posts. If they accept your invites, the other bloggers are likely to link back to your site.

2. Link to Other Blogs

Don’t be shy when linking to other sites. Link to content that would interest your readers. They’ll appreciate it. Furthermore, many search engine optimization professionals believe that Google actually rewards quality external linking. As an added benefit, webmasters may notice that you have linked to them, and return the favor.

3. Become an Online Resource

While most of your content may be opinion-heavy, try providing some clear, accurate, and factual data. Charts and infographics can be great link bait.  Bloggers often cite factual data to support their opinions by linking out.  

Providing valuable resources will make your site the resource to which they link.

4. Be Unique

Whatever you do, don’t publish content that has previously appeared on the web. Furthermore, make sure your articles are exclusive to your own site.

You don’t want to spend excessive time writing amazing, original, and influential articles for your website and then distribute them around the web. You want your content to attract links to your site, not your partners.

5. Stay Focused

Remember your ultimate objective. Whether your goal is to sell goods or services, remember that you want to influence your readers to buy from you. Reference your products and services in your posts, and explain how they can add value to your readers.  

The links you generate to posts describing your services will help them appear higher in search results.

6. Stay the Course

Link building takes time, and generating thousands of quality links in a short period of time is a rare anomaly. As your content and SERPs improve, you will gradually attract more and more links.  

Set a traffic goal approximately twelve months out.  Stay consistent, stay at it, and over time you will begin to see your traffic, and ultimately, sales grow.

Image Credit: Sean MacEntee

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10 comments

Jasmine January 17, 2012 - 3:24 am
I like your tips very much, Nick. I have been trying to accomplish what you have shared... with some level of success I am glad to say. :)
Anita Richard January 17, 2012 - 6:15 am
Great tips. People often neglect the unique content factor. Unique content attracts people and probes them to read further.
Daniel Wood January 18, 2012 - 2:08 am
Nick a nice post but what reduces the beauty of your post was the links. I feel like this post was not written to share something useful with your loyal readers but it was created to interlink your posts only. No offence. my comment may sound harsh but i think its a true feedback from a loyal reader.
Adrian@Panoramic Universal Ltd. January 18, 2012 - 6:58 am
Hey Nick, you have said right regarding the motives of every entrepreneur i.e. to get the sales more and more and for that we need to focus on our information and content which we produce. when I publish any content I always keep in mind regarding the reader's choice and their field of interest. If the content itself is much interesting , the promotional activity becomes much easy and it eventually becomes the viral content!
Carolina January 18, 2012 - 12:15 pm
One of the things that I see my peers failing on is commitment. The biggest thing with marketing any kind of web property is commitment to do it on some kind of regular schedule. It doesn't meant that you need to do it every day, but rather resist the urge to doing some marketing once and hope for some great results.
Eugene@blackberry developer January 19, 2012 - 2:19 am
Hi Nick! You're absolutely right about being unique. Moddern blogosphere needs new ideas and new articles, too many blogs publish the same thing just written in different words. And surely it's important to socialize with other bloggers and the readers of your blog. It will create a link between you.
Conveyancing Searches January 19, 2012 - 2:28 am
One more tips is that you can do more social media optimization by which you can get ample visits....
Gagan Arora January 20, 2012 - 10:25 am
i most like point BE UNIQUE.. now present time of blogging..its too difficult to be unique ...awesome share....
John K January 22, 2012 - 6:00 pm
Being unique and linking to other content may have a profound effect on your blog. I think these are two slept on tips to getting a good blog in. So many people may focus on getting content that will help attract more visitors. If a lot of people have the same information as you, then that says something. It's okay to get inspiration from other blogs and posts, but put a new spin on it. Mention some things that other sites do not get into. Also, linking to other content may get you some positive feedback not only with your readers, but to other sites. I've had other sites write articles or give a good blurp about my site just for indirectly advertising there. It can be a mutual linkage.
Jasmine January 25, 2012 - 11:16 pm
Hi Nick, your six tips are certainly essential for a website to be successful and just like what you said, to get it off the ground. I would like to add. I think it is also very important to be active in social media sites these days. What do you think?
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