Web Marketing

The 5 Basic Points of Digital Marketing

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Digital marketing, like any other business venture, has both its pros and cons. It is crucial to fully understand where one may fail and where the other will succeed. To be a success in the fast paced world of digital marketing, one should follow five basic points:

Undertake extensive use behavior studies:
Most importantly is to understand that most successful digital marketing ventures are not based on innovation, but, through research, gaining knowledge of your customers’ likes and dislikes. Knowing this provides the vendor with an avenue of continued communication.

Use engaging elements to connect:
Secondly, do not just hope for a miracle by posting a batch of videos, selling your product or service on the internet in hopes that it somehow takes off. Television and Internet videos are both filled with an inexhaustible supply of people and genres. Viewing videos often leads to a less than engaging experience. The media of television makes it difficult for a business to make their customers feel that your brand is their brand.

Initiate conversations:
Thirdly, with social networking sites being the latest rage, it is of importance to never just join a conversation on a site such as facebook . It is best to start your own conversation in such a way that people enjoy chatting about what is offered, not necessarily just talking to you as an individual. A brand has a better chance of selling itself if it is talked about with frequency by its consumers.

Tell an interesting story:
Fourth, one of the oldest rules of advertising is to not just sell your product or service but to tell a story about it, personalizing the brand. One should take care to fully explain what is offered, but by doing so in such a way that it is clear that you yourself believe in the product.

User Generated Content
Lastly, the old tried and true User Generated Content (UGC) method might not be the newest idea around, but it is a hands-off way to gain publicity for a ware or a service. No one person or team of people in a business can possibly spread the word of a business venture like UGC can, and has.

Image Credit: NO3

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12 comments

Tej Kohli September 20, 2010 - 2:46 am
Nice help for who want to wish to start career in Digital Marketing , Many times its happen that marketers unable to achieve the target because are so many brand available to choose one for user , So we have to do digital marketing in an affective way
Alex@Jocuri September 20, 2010 - 11:14 am
If you want to do digital marketing and promote your image as business, then you should change the way you think. You cannot think like a normal amateurish person but as a professional, serious and dedicated to his work. If the clients see that attitude then you will certainly have success!
UK Webmaster forum September 20, 2010 - 2:08 pm
Thanks for sharing this article on digital marketing, it allows you to examine the success of a campaign on the basis of some factors like what the audience is viewing, how often are they viewing and for how long are they viewing the campaign.
Rich Johnson September 20, 2010 - 4:07 pm
Digital marketing is the only way to go to get a global presence....Of course you can go to shows and such and network but with Social Media it cant be beat!
Software Development Company September 22, 2010 - 7:15 am
It's really good strategy of digital marketing. Keep research, share some interesting news and connect with your targeted audition.
smart metering September 23, 2010 - 3:40 am
For digital marketing i think these are really very enough and good basic points to put in action to gain success.
Plumber Sydney September 27, 2010 - 5:11 pm
Some important basic points there. Thanks for the write up i'll be sure to use them.
Catherine Lockey September 30, 2010 - 6:34 pm
Not only does telling a story make one's content more interesting, I find it is more fun to write in story form. A story definitely personalizes the post and inspires comments.
Ipod Touch 4G October 1, 2010 - 10:23 am
nice article dario , one important aspect is to connect with the reader . can reduce bounce rate to a large extent ... nice points
Ipod Touch 4G October 1, 2010 - 10:24 am
one correction , that would be Undertake extensive "user" behavior studies:
James November 2, 2010 - 9:40 am
I think these are all very valid and important points. But I think your first point about understanding your customers and doing your absolute best to give them what they are looking for, may be the most important. The days of simply presenting your products and hoping they will buy it are long gone. Making your site appealing for a wide range of consumers with different interests and behaviors is of utmost necessity. Incorporating UGC has also proven to be a wonderful helping tool to provide other customers with comments from those who've already purchased the item.
hcg reviews August 24, 2011 - 12:58 am
Most importantly is to understand that most successful digital marketing ventures are not based on innovation, but, through research, gaining knowledge of your customers’ likes and dislikes.
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