Close to 95% of Google’s revenue comes via their adwords platform. The online advertising platform is based on an auction model where publishers bid for keywords. The price is based on a Cost per Click model where publishers battle it out for the most sought after keywords in their niche.
SEM Rush brings you the most expensive list of keywords on Google, The most expensive keywords are in the legal and insurance category.
Check out the below infographic, these are the most difficult keywords to rank on Google and the most expensive on the adwords platform
Embedded from SEMrush Blog