Social Media Marketing

Top 7 Reasons Your Social Media Marketing Is Failing

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Are you using social media to further your business? Not getting the results you’re after? You need to check this list to see if you’re committing one of the 7 deadly social media sins.

1) You don’t post
– Social media is not for the weak of heart. To get full value out of social media, regardless of the platform, you cannot be a ghost. Be present and at the very least set up a schedule to keep yourself going.

2) There’s no theme 
– Believe it or not, if you are all over the place with your post’s content, you’ll draw fewer followers. If you focus on a particular niche you will better resonate with that audience and form better connections. If you honestly need to speak on multiple unrelated topics, set up a separate account.

3) There is no integration 
– You have social media, congratulations; now tell everyone about it. Do you have links to your social media account(s) on your website? If not you’re in trouble.

Go a step further and make sure the logo of the social network and your handle are on all outgoing offline communications (great way to drive more serious followers).

4) Your bio is not great 
– Your social media bio is a prime opportunity to plug your brand, product or yourself (depending on your social media goals). Generally, profiles with a relevant image (i.e. logo or personal photo) and text which includes ‘guru, expert, & founder’ as descriptors for the individual draw more followers compared to those which do not. Don’t forget: link back to your site!

5) You lack customization 
– A great social media profile will be customized aesthetically, meaning you’ll have a tailored background, custom colors, etc. While this is in no way a must (I’ve seen very successful accounts with minimal customization), this definitely makes a profile more attractive to consumers and shows you know what you’re doing online.

6) You have no plan 
– The biggest mistake you will make with social media is to not have a plan of how you want to use whatever platform you are using, and how it fits into your overall marketing plan. When it comes to taking full advantage of social media, you have to know what direction you want it to take you, or you will spin your tires. Online Surveys can help you to get feedback from your readers and take the right direction in improving your social media plans.

7) You have no metrics 
– If you can’t measure it, you can’t manage it. While you’re developing your social media plan, you have to set hard targets for your campaign to hit in order to determine ‘success’. Failure to do so means you’ll never know if your time and money are well spent.

Happy posting!

Image Credit: the happy robot

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17 comments

Scott October 12, 2011 - 4:45 pm
Content is key, and the frequency of new content of course. Good read.
kelli October 12, 2011 - 4:47 pm
I cant tell you how many failure stories I have read where they were doing the right thing but, just got lazy. To quote the office: "Everyone wants to be a millionaire, but no one wants to work for it." :)
Vic @ Business Tips Blog October 13, 2011 - 10:40 am
I agree with the seven reasons. And I like it when you put the non posting on the top of the list. Social media are the place to have fun, to help people, to make friends, and to stay connected. Without posting is like someone is not already socializing.
sam @ goa carnival October 14, 2011 - 4:46 am
These are the right things to avoid in Social media sites if you want to get traffic seriously then you need to keep in touch with social network for much time in a day and you should publish something daily on the for get traffic.
stock commodity October 14, 2011 - 6:03 am
I believe that social media is an amplifier. When you want to amplify a message – you must first have a relevant message, an audience to distribute it to, and a location for those listeners to come.
ZK October 14, 2011 - 8:13 am
Success is laying the the foundations right the first time...these tips will help all of us make of social media marketing solid..
Bodhost Uk Web hosting October 15, 2011 - 8:00 am
You have included really good points in your post and they are really useful for creatig a reputed image through social media online for any niche website.
Vi with IM Strategies October 16, 2011 - 11:22 pm
So true and I actually go through phases as well where I get lazy... when income drops, though, it's like the kick in the butt that gets me going again. :)
Linkaufbau October 18, 2011 - 11:09 am
Social media marketing is the leading strategy in advertising circles in recent times. With the entrance of social networking sites onto the internet, getting traffic to your site and converting this traffic into sales has become a cakewalk. However, there are some important things to follow while designing a social media strategy and these points you have mentioned here are really apt. It is a good option to prepare an editorial calendar and make sure to stick to that calendar and have your presence felt, over the social circles.
Chiropractic Marketing October 18, 2011 - 6:59 pm
Social media is all the crazy right now, but I've not found it to be as good as other forms of marketing: SEO, PPC, etc.
Allan Nkata October 19, 2011 - 8:27 am
Great Post Marco! Thanks for sharing the useful tips. Social media marketing sure isn’t for the faint hearted and needs a proper formulated strategy in order for one to succeed! Keep up the good work!
Felicia @ No Deposit Poker October 20, 2011 - 3:47 am
Hi Marco, I agree that when it comes to social media marketing, one has to be always updated and has to have some sort of connections to other bloggers who are interested in reading and interacting on your blog as well.
comercialestetica October 20, 2011 - 10:38 am
I think Social Media Marketing works if you are a huge well know brand or if you have like 2.000 friends and speend hours on it
Darren@Cloud Hosting Blog October 22, 2011 - 3:19 pm
You aren't kidding about just how much work social media marketing is. It can end up sapping a lot of your time.
Social Media Marketing October 26, 2011 - 6:54 am
Social networking is one of the best things you can do for your business. It is good for advertising, and cuts down on a lot of expenses.
search engine optimisation October 30, 2011 - 2:14 am
@The Blog Poster: I think you forget to include the "Monitoring of your Post" . Please edit your blog and make a bit outline about the suggested topic. Or my pleasure, you can contact me by just replying my comment to do the writing. I checked the box below so that I will be notify if you reply to this. Thanks.
KBharath @ HDBloggers October 31, 2011 - 10:13 am
When it comes to social media marketing we must be active on the networks and use it in a right way. and all the 7 points are the exact reason why my social media marketing fails also.
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