Web Marketing

How to Turn your Web Traffic into Loyal Readers

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Finally, after months of hard work you are reaping that rewards of having a popular blog. You’ve achieved better traffic volume but how do transform this traffic into loyal readers? The internet is littered with so many tutorials and e-books that teach us how to get visitors but they always fall short in getting us to where we want to go. These don’t really tell us the real story of how to keep this readers coming back.

What your site probably misses is that intangible factor called credibility. Instead of making readers feel that you’re just another one of the millions of blogs out in the internet, why don’t you make them feel that you are genuinely interested in offering them something that can make their lives better? What better way to improve credibility than to use your content.

Build credibility
– Content marketing is using knowledge to show people that you are an expert in your field. If you are selling stamps for example, you can write an article about grading antique stamps. This way you are providing the information that readers are looking for and at the same time creating an excellent opportunity to make a sell.

Who wouldn’t want to buy from people who actually know their stuff? So if you’re having problems getting the sales going, here are some tips on how you can make content marketing work for you.

Share your knowledge with a nice touch of copywriting
– If you are reading this article until this point, I am probably doing a great job of copywriting. This is what you have to do: present your expertise in an interesting way. Catch the elusive attention of internet readers by making them feel that they are chatting with an interesting person.

Post quick tips and trivia on social networks
– Show people that you know a lot about your niche with one-line tips or trivia. Don’t use social networks merely to advertise. Make it a fun and informative experience for your readers. Sharing your knowledge and making learning a pleasant experience helps build trust and genuine appreciation for your site.

Let them know that you’re human
– Technical writing is informative but is extremely boring. Why not share interesting and funny anecdotes that are related to your niche? Just don’t go overboard or face the risk of losing some hard earned credibility.

Image Credit: Fransimo

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11 comments

Chris November 3, 2011 - 2:19 am
traffic is the key Chris Owner Cel Financial Services Registered Bonded California CTEC Tax Preparer Please visit my website for all your Income Tax Fillmore needs.
Raj November 3, 2011 - 4:03 am
Copywriting plays an important part in user retention and many blog owners ignore this part. There is a way to write even boring technical articles so that they read interestingly. There is one blog to which I subscribe just for its copywriting style - I don't have any need for that blog's content! Of course, your copywriting style is pretty impressive.
sam @ goa carnival November 3, 2011 - 4:17 am
Hi, When we are post a blog post then we want only that thing on that post huge number of readers should be come and often it happens but now i think time to think about some loyal readers who all can give us good knowledge of work in our field.
Dean Saliba November 3, 2011 - 8:18 am
You have listed some very good methods there, Suzzane. I like the idea about posting trivia on social network sites, I might give that a go this month and see how it turns out. Hopefully it doesn't get lost in the shuffle when they go up against other profiles who post about their breakfast. :P
Kelli November 3, 2011 - 2:45 pm
social networking is key
Daniel Wood November 4, 2011 - 2:46 am
Nice tips Suzzane. Content that offers something new to learn and written in an interesting way is itself capable of drawing your attention. To increase the loyalty of users, keep posting regularly and share anything that could be of interest to users even though it is not written by you.
Sandy@Engineering entrance exams November 4, 2011 - 8:20 am
Suzzane, The highlight of the post from my end is "Let them know that you’re human." A blogger should be interactive to trun web traffic into loyal Reader.
Kavya Hari November 5, 2011 - 3:15 am
At the time, social networking is one of the easy directions to interact with the people in the web. Have to build credibility that could be get more readers into the blog. Great work on here :)
Nick Stamoulis November 7, 2011 - 9:38 am
The key is to be interesting and provide value on a regular basis. In order to maintain a following, you can't create content when you feel like it. It needs to be an integral part of your marketing strategy and built into your editorial calendar each week.
SEO Company November 9, 2011 - 9:48 am
Converting a new visitor to your blog into a loyal reader can be quite challenging,Lots of top bloggers turn new visitors into subscribers on their first visit. ------------ James
Manish November 20, 2011 - 5:48 am
Hey Suzzane nice post. Every website should implement content marketing strategy and that too on a regular basis. The more information you are providing, there are more chances of conversions. Because in today's time every single person needs an detailed information and that too up to date. So always share the informative content.
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