There are several types of PR disasters and you need to know about those well in order to escape them. You can have insensitive statements, false rewards, inappropriate opinions, hacks and early releases. If you can get rid of these then you are sure to run your business most effectively.
The Perfect Way to Deal with Your Disaster
First of all, make sure not to be too finicky about these mistakes. Take them lightly and try to solve them simply. There are no complicated strategies for you to handle the disasters. Be honest if there has been a fault on your part. Try to be immensely flexible with the media audience and this would be the best way for you to come out of the situation. Do not try to make haste while trying to recover from the downfall. Try to wind up things slowly so that things seem to be simple and achievable.
Rely on Positive and Real Time Slants
Social media PR disasters can happen at any point of time in life. When in crisis you must try to rely on those who are always ready to give positive opinions regarding your brand and your company. On the basis of this positive feedback you can built your castle once more. Remember, a mistake cannot hold a lifelong identity. It is just a passing phase in life.
Give Ear to the Audience
If someone has something to say negative about you please do not avoid the situation. Stand right and concentrate on what is being said. Take the moral out of the whole thing and use it appositely in the coming days of your life. For instance you can refer to disasters such as tweeting, Chevrolet and the bursting of the Sony batteries.
These are cases where all the brands became endangered in the process. It is indeed hard for a good and established brand to regain its lost status. Again, a single mishap cannot be the entire story. You can well utilize your past good name to recover from the pitfalls.
An Instance of Social Media PR Mistake
Here is an instance of how things can get screwed up in matters of PR. There has been a case when a complaining email against a customer was sent to another customer by mistake. This was really not pleasant. It was a sheer act of being careless and unprofessional. It is really going to advertise a wrong and negative notion about the company. However, the best thing to do in this case is not to try things too hard. You can just apologize for what you have done and an acceptance can normalize the entire situation.
I made a similar mistake with my blog that shares psprint gift code and diamonds USA coupon. I was supposed to send a rather harsh email to one of my readers who was just redistributing some of the exclusive coupon codes in my blog. I wanted to warn him through my email, but I accidentally put another regular reader’s id in the “To” box. That regular reader was irked and replied quite angrily. I understood the mistake, apologized to him and to make things better, I offered him some exclusive discount coupons which are otherwise not available in my blog. Somehow, I was able to retain one of my interactive readers.
Social media PR is a sort of binding commercial relationship. The knots are tight and if you make a mistake you can slip in the process. Be alert and try to be true to your customers. You may have some unique business strategies but your audiences and consumers are everything for you. Thus, it is better to be cautious rather than apologizing all along.
Image Credits:Some Communication
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