Blog Marketing

3 Great Ways to Improve Your Presence Online

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To become a successful business online, analyzing and updating to the latest marketing techniques is a must. Companies with this approach are relishing sure-fire success and others just falter.

In today’s business environment, it is crucial to realize what online business is about and how to place your site ahead of the competitors for better customer engagement and returns.

With several updates like Panda, Penguin, Hummingbird from Google, it even becomes harder for online entrepreneurs to try out new techniques to market their brands without any hassle.

It’s clearly not just one or two techniques that can help any business go long. So, the strategy should be combining a few techniques to enhance the online presence.

Let’s discuss 3 new ways of improving a website’s presence online to brand your business effectively.

1) Kick start marketing campaign with a blog:
Today, 90% of businesses online have their own blogs to post all the business-related information, updates, events, accreditations.

In addition, a well-crafted blog directed at the readers can bring in more volume to the website and can improve conversions.

Posting impressive contents periodically can grab the attention of readers and persuade them to follow your posts frequently.

Adding a subscription feature on the blog page will help people follow various posts regularly by subscribing to them.

In no time, the posts will have significant followers which can help you establish a massive online presence.

Add social icons for every post to help readers share and like the posts they prefer to help your post rank better in search engines.

2) Engage with social site customers:
Initiating a business account in Facebook, Twitter, Pinterest, LinkedIn, YouTube, etc. can help participate and engage with your customers.

It is crucial to realize that each platform has its own limitations and promoting your brand accordingly on them would be a wise move.

While posting contents on Facebook can be a great idea to stay tuned with readers, tweeting short ideas and solutions would be the best way to get engaged in Twitter.

Brilliant visual content can be pinned to Pinterest as millions of users throng to it every day; also Pinterest is the only social platform that can bring in direct visits.

Similarly, uploading animated videos or corporate videos of your business products/services on YouTube can help reach millions of viewers as well.

3) Optimize your website, keep it clean and tidy:
With the recent updates from Google, it is wise to optimize your site not just with keywords but with relevant and fitting content.

The popular search engine is now focusing on displaying the results of business sites that offer the quality and relevant information about query keyed in by any user and not just everything related to that keyed term.

So, optimize your site with keywords and their semantic terms as the users may key in queries differently. Remember, a perfect website will be well-built with eye pleasing color schemes, fitting content and user-friendly navigation.

A site with all the above-said ideas will easily be recognized by search engines and users.

Posting content on blogs regularly, adding social icons on the page to share them and having an optimized site with fitting content can help any business blossom.

Analyzing and executing the new techniques will help any business to stamp its authority online and improve its clientele.

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8 comments

Rohan Bhardwaj June 27, 2014 - 7:35 pm
Hi, The 3 ways defined by you is just perfect, one needs a blog to deliver the message, but that won't be successful if a readers base isn't developed and some viral shares aren't made socially. That is one aspect, interaction is a must, or one might lose the hard earned readers. Lastly, one needs a great user friendly, but SEO optimized website for the completion of the process. One who follows all the three steps will be successful in the online venture. Nice article, I found this on kingged.
Prediksi Skor Bola June 28, 2014 - 4:09 am
thanks ZK... i like it
Nanda Rahmanius June 28, 2014 - 7:06 am
Hi, This is my first time here. I found your blog from kingged :) Indeed, if we can apply these ways will make our online presence increases. Building a good relationship with customers through social media is a great idea. That way, the customer's trust in us will also increase. Then, optimize the site is a must. If this has been done, of course, our online presence will increase. It can not be denied. :) This post can be found here: http://kingged.com/3-great-ways-improve-presence-online/ Thanks for sharing this with us. Have a splendid weekend for you. Nanda
metz June 28, 2014 - 11:58 pm
There is a swift change in the internet world in this digital age when it comes to techniques, tools, and services. Why? A more valuable or high quality experience for users is the reason. Re-purposed and renovated websites and services done these days, to improve their online presence and to receive good reputation, traffic progress, magnet leads and convert sales. SEO, CONTENT and E-MAIL LIST - Three big factors. Optimize your website, keep it clean and tidy - you said that now, search engines are focusing on displaying the results of business sites that offer the quality and relevant information. Therefore, implementing this and the two others above will surely help a business presence. I found this post shared on Kingged.com, the Internet marketing social networking site, and I "kingged" it and left this comment.
Ann07 July 1, 2014 - 12:12 pm
There are many ways to get your online visibility, as well as to make it higher. As for me, your presence online is important to build your business popularity. It is also helpful to promote your business anywhere, and in any way. These three ways given on how to increase your online presence are useful and effective. Blogging as a part of your marketing strategy will surely work out. Blogging is undeniably beneficial, though it might not be as easy as what you think. But I believe that you'll surely gain the benefits of it, including online visibility, if you do it properly with the right mind, goals and attitude. I must also agree that engaging with social site customers is an effective way to increase your visibility online. Social media would be the best place for you to build and improve your presence, for all your audiences are living in here. Thanks for the shared knowledge! I've indeed had a good read. :) Best, Ann07 By the way, I found this post shared on Kingged.com
Pauleen July 10, 2014 - 3:02 am
Hi, ZK! Your online visibility is essential to brand your business. There are many ways to increase your presence online and these three ways you've shared are, I guess, the easiest and most effective. I must agree that blogging, engaging with your audience in social media and optimizing your website will surely help to effectively increase your presence online. I'm certain that blogging will give you an instant visibility online, since it has been one of the benefits that you can get from it. While you can rest assured that interacting with the people on social media will improve your online presence. Optimizing your website is also great. With this, you can have a chance to be noticed and to become popular. Thanks for sharing these brilliant ideas! :) -Pauleen P.S. I've found this post shared on Kingged.com and leave the same comment there.
swaraj nandedkar July 10, 2014 - 5:07 am
Hey ZK, This is first time i landed on your blog. Creating online presence is important for businesses. Creating a blog and then promoting our product to improve our online presence is most effective way. Social media websites are working like a charm to improve our online presence. Social media websites can deliver loyal customers for our product. Thanks for this well written article. Well, i found this article shared on http://www.kingged.com and commented on it!
Gangadhar July 10, 2014 - 6:07 am
Hi ZK, No doubt that social network sharing is essential part to became a popular on internet therefore your blog requires social icons to share it. If you promote your content on Facebook, twitter, linkedIn and google plus then your content get more exposure in less time as well as spread widely. Least point of your article i.e. website must be clean and attractive....Ya your absolutely right because website must be well optimized, pleasant color scheme, SEO friendly and informative will get good position in search engine ranking. Thanks for sharing such a informative post .......!!!
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