Search Engine Optimization is the key to success for every website or blog especially the “Organic SEO” which is preferred when one is building his own link network. Search Engine spider’s crawls or indexes a webpage or a website according to its content maturity and how efficiently it has been optimized for good content display and better indexing.
Google certifies following given below SEO tips for better search indexing.
Tip 1: Genuine fresh content
Every web publisher is strictly advised to never ever copy a single word phrase from any website. Search engine algorithms have been designed in such a way that they discard the website featuring the plagiarized content. Copying anyone’s copyrighted content is strictly prohibited by Google or any search engine.
Content Backed up by Good Keywords:- Search spiders index a content by indexing its keywords so a good content is that which contains suitable keywords according to the content posted. Keywords are the main search query items so every publisher must do a good research in backing up his content with some niche keywords.
Tip 2: Keyword Density
It is the most crucial factor from SEO’s point of view. Flooding your content with more number of keywords than required lets it being reflected as spam content by search engines. So to be on a safe side, do obey Google’s policy of maintaining an optimum keyword density of around 3%-7% for 350 word content.
Point to be considered very much is that every search engine has different algorithms for their search bots so when you are optimizing your website for Google, stick to this keyword density otherwise exceeding it will result in penalizing you content form Google.
Tip 3: User friendly navigation and design
There are various types of contents which are not indexed by any search engine spider’s like flash content, images and videos unless they are specially optimized by applying different SEO techniques other than required for text contents. Google bot lay emphasis on the efficient navigation in the site as from search spiders point of view as well as users. Publisher must have a clean and light background look for their websites.
Using of more JavaScript dependent menu navigation bars makes it difficult for search spiders to index the links among them; so on safe side HTML menu navigation bars must be preferred.
Tip 4: Niche neighborhood Backlinks
An important factor in deciding a website’s page rank by Google is the number of good neighborhood backlinks a website have. Publishers should always pay great concern regarding this fact to let their site indexed better. Remember having backlink from any website will not help only high page ranked websites by Google which in legitimate way drives traffic can help a website in building its link network.
To always stand at the very first page of Google’s search result, you need to follow up the above given SEO tips. Organic SEO helps in building a website’s rank in search results with some efforts put by the publisher but there is also a paid SEO which requires publisher’s to pay up for a better search position in results. So it’s always the publisher who practices these techniques and he builds his website by implying any method of his choice.
This is a guest post by Anup Kayastha, you can check out the guidelines to guest post here.
Image Credit: SEM Geek
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