Every now and then, you all come across new marketing strategies and you evaluate their potential. Because of some of these new strategies, a lot has changed but one thing which did not change is the value of content which remains the main element for almost all websites.
Content marketing is becoming increasingly popular with an emphasis on writing meaningful and original, which are two of the things that can help content go viral, and thus help your website win free advertisement. For that and many other reasons, some webmasters prefer viral marketing of the content over traditional marketing.
Let’s take a look at the points which appeal to people and can help the content to go viral.
Title: The fishing bait for readers
– About 70% of the readers online discard the idea of reading a post if the title doesn’t appeal to them. More than 50% will not read a post with an oversimplified title insulting the readers’ intelligence. Suggestive and or opinionated titles also attract less attention if the subject at hand is outdated. Intriguing titles, which are catchy, grab the attention of the readers quickly. So it is best to try and make the titles as attractive as possible.
Pick the recent hot story
– Of all things, current affairs and issues which are hot in the now are some of the most frequently searched news items. For instance, with the initial news about the launch of G+, millions of people followed the news and blogs discussing the various aspects of the two and how the companies planned to counter each other’s strategy.
Following the recent trends works for sure but it’s not the ultimate or the only way to generate traffic. You cannot write miles and miles of relevant but meaningless content but that’s just useless. What matters the most is that the content should deliver some kind of value to your readers.
We all love controversy
– Tell someone that they are wrong and see how you would have their attention all of a sudden. Sparking controversy is one way to attract attention. One of the easiest ways to do so is by going against the popular sentiment? Generally, people are more likely to react when they come across an obvious disagreement and feel provoked. You can pick any kind of hot topic, write something controversial about and see the reaction of the people.
Follow the rules
– Other than the points mentioned above, there are some content writing basics which you should follow for all of your posts. If you have been into blogging, you already know it. For everybody else, here’s a quick overview.
- Use bullet points wherever you can.
- Use simple expression.
- Add appropriate images, videos and links to each post.
- Prefer the crisp words over the conventional ones.
- Shorter lively sentence make it easier for the readers to stay connected.
- No matter what approach you use, keep your thoughts connected with the theme.
- Use Facebook, twitter, G+ and other accounts to post the links and its updates.
- Invite comments, counter posts and public view and also reply to the relevant comments and don’t be rude while doing that.
If you take care of it all, then the one thing you have to do is to wait and see how it works its magic.
This is a guest post by Susan Smith, you can check out the guidelines to guest post here.
Image Credit: team viral
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