When a company is on the lookout for innovative marketing ideas, they often overlook custom printing on usable items. Some business owners assume that this type of marketing is too expensive or that it is a thing of the past.
Unfortunately, both of the assumptions are inaccurate.
Using innovative means to advertise your online products is a great way to maximize the advertising dollar.
The reality is that customized marketing and advertising is still very much vibrant in business to consumer relationships.
Here are a few tips to make your online business stand out with customized products and create buzz
1. Promotional Items Relevant to Modern Living
If a company gets 25 boxes of pens customized with the company’s name and contact details, it is usually a waste of advertising dollars. Those pens often find their way into dark places, and they never emerge again.
However, there are other items that are customizable that are useful for promotion, are of high quality and can hold better imagery than what a pen can.
Look for innovative products to market your brand. Products that are relevant and appeal to your users. You can use QR codes on T shirts or mugs to promote your blog or website.
2. Get innovative with design
People are quite visual and associate certain imagery with specific things. This is why companies spend a lot of money on logo and brand design. Apple is a great example of marketing innovative design related products.
It is important to choose items for customization that are relevant to modern living. Rather than customizing a pen, have portable iPod speakers or charging stations branded.
3. Don’t Be Afraid of Redundancy
This is the reason cell phone companies have almost every device they sell stamped with their logos. That small brand is easily recognizable.
It isn’t always a conscious choice, but people will seek out those carriers they see most often when shopping for cellular service. While most companies can’t get cell phones branded, they can get popular devices like MP3 players branded.
4. Don’t Discount Traditional Products
More traditional items like plastic cups, ball caps and clothing are also still relevant when promoting events. For instance, if an event planning business organizes a free concert, the event organizers will take the opportunity to distribute small ticket items that are relevant to the concert audience.
Traditional products work well at times.
5. Look for Giveaway Opportunities
Staff members wearing ball caps or handing out beverages branded with the company logo and event name provide even more visibility and recognition.
In terms of social media and increasing traffic to a website, nothing works better than a giveaway promotion. These promotions are even more effective when the giveaway items are customized with a company’s logo or brand.
6. Look for Quality and Provide Value
A company that sells custom products, such as Ink head, which can be found at www.inkhead.com, is a good place to take a look at what kinds of products are available for customization.
Products and apparel from manufacturers like Nike, Dickies, Champion, Post-It, Zippo are some of the companies that offer to customize their products.
Each of these brands makes well-made products that people associate with quality.
Custom products for promotional purposes are a huge buzz right now with many companies and they are talked about from one end of the Internet to the other. They are useful for businesses that operate both online and offline.
Again, it is imperative that promotional items are relevant to the modern world. Buy 5 MP3 players for a giveaway on a Facebook page instead of 100 pens. It provides more value to potential customers and makes them more likely to buy in future.
Have you promoted your blog using custom products or give-aways ?
Image Credit: TwisterMC
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