Blog Marketing

How to Engage Effectively With Your Blog Readers

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Running a Blog can bring a lot of responsibility for you. Indeed, the key to owning a successful Blog is to keep your readers satisfied and interested.

You must also have strategies to generate the maximum amount of traffic possible, thus keeping people updated with, and interested in, your Blog. This article gives a few ways to achieve this.

Give Your Readers What They Want

The best strategy is to answer the question your readers or clients have. The best way to do this is to create polls or questions for your readers to answer.

Through the results of these, you can judge what your readers want to read and, thus, Blog about it. This will definitely keep your web traffic high.

Integrate Your Blog and Ezine

A great way to increase traffic is to connect your Blog to popular reading forums like Ezine. Since the latter has great readership, it can be used as a tool to direct traffic to your site.

You can do this by highlighting what is new on your Blog and by posting back links. To do this, however, you must come up with interesting content that will actually attract and convince readers without appearing like a typical and obvious marketing strategy.

Using Keywords to Harness Targeted Traffic

Keywords are probably the best way to bring traffic to your site. For this, you have to conduct thorough research about the word and phrases people will usually type on search engines.

You can then make your website Search Engine Optimized, by cleverly incorporating these keywords into the written content on your page.

This will make sure that your website pops up among the top results on search engines. To succeed through this strategy, however, you must thoroughly research the most popular keywords and phrases users tend to search for.

Using keywords to make your Blog and Blog-posts Search Engine Optimized will let people find you more easily. However, you must also use other SEO strategies to generate traffic to your website.

This means making sure that your website has specific content, which exactly matches what people are searching on the web.

When people search on popular engines for content related to your Blog, you should have the exact content at the ready, to make your Blog appear in the results.

Making your Blog properly optimized, therefore, will give you a lot of exposure, causing people to visit your Blog more often.

The best ways to do so is to use popular SEO plug-ins, like Wordpress. You may also go for Google’s keyword tools to find the best keywords to optimize your website with.

Connect To Your Social Sites

Social networking sites are a great way to interact with people. You can take advantage of this by promoting your Blog. You can, for instance, post a monthly or a weekly announcement about what is new on your Blog.

You can post these links on your own profile as well as other popular pages on websites like Twitter and Facebook. This way, you can get your network to subscribe to your Blog. You can then keep these subscribers updated through your weekly/monthly newsletter.

 Social Media Marketing Drives Traffic

This is another great way to keep your readers engaged in your Blog. You can, for instance, post daily or weekly deals on your Blog. These posts can then be linked to social networking websites like Facebook.

This allows more exposure, letting your news and deals be explored by people on these forums. You may also repost them on other pages so as to approach people who may be then interested in visiting your website.

Image Credit: Hanjosan

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24 comments

DSL Provider September 14, 2012 - 2:28 pm
relevant content is most important for user engagement. If user found it perfect match to their needs than there are good chances of getting returning visitors.
sintu kumar September 14, 2012 - 2:34 pm
Thanks for the tips,its helped me lot as new in blogging
Bhushan September 15, 2012 - 7:55 am
If you serve people what they want and that are eye catching then it will automatically affect and increase visitors... Thanks for your views
ADT Security System September 16, 2012 - 8:38 am
The power of commenting and blogging provide a landscape for views and points
Jasmine September 17, 2012 - 1:00 am
Good tips, Sonia. I guess to engage effectively, we have to provide good and useful content. Depending on your blog, your content need to address what your readers want or need. For example, on my web hosting blog, I provide web hosting tips and coupon codes that really work - 100%! What do you think? :)
sonia-jackson September 17, 2012 - 6:41 am
You're right! If your blog-posts are well-written and they are not about the same things but in different words, readers will be interested in it. You can also find a lot of useful information in comments.
Nanvy @ CRM Software Solutions September 17, 2012 - 6:31 am
"Give Your Readers What They Want" : This is what i believe is the most useful and the best strategy for engaging effectively with your blog readers. And the second option is obviously social media as it has now become the demand for targeting good audience.
sonia-jackson September 17, 2012 - 6:43 am
Yes, people like when sb is listening to their opinion and satisfy their willing.
council of secondary education mohali September 17, 2012 - 8:20 am
its very difficult to engage the client with one blog. but if you provide them correct content than they will come again to your blog. this article is really very nice. very good tips thank you for sharing such a nice. article.
sonia-jackson September 17, 2012 - 8:22 am
Thanks! You're welcome. I hope that these tips will help you))
Alicia September 17, 2012 - 1:53 pm
Good tips, Sonia. It's very important to engage with your blog readers, otherwise they will lose interest and might not visit your blog anymore!
sonia-jackson September 18, 2012 - 5:09 am
Sure. The more new posts, the more new readers)
Henk Matthee September 18, 2012 - 11:40 am
Yes I agree, it is a good idea to link your Ezine articles back to your website. Thanks for this important tip. Keep it up
Felicia September 20, 2012 - 3:02 am
For me, the best way so far to get traffic as well as to keep good communication with your readers is via social media sites. Just keep thinking of topics that would interest your readers. People are naturally curious, and when you get their attention, your blog posts would really get a lot more exposure than usual. It sounds so easy to do, yes, but it can be quite difficult to maintain, so you really need to persevere, that’s what blogging is all about.
sonia-jackson September 20, 2012 - 6:01 am
It's really very difficult to be interested for all your readers and satisfy all their tastes but it's possible in some way
Gil Yarden September 20, 2012 - 9:07 am
Hi Soniya, Very great post with excellent and insightful information. Thanks for sharing. I think relevancy is very important in content marketing. When we properly optimize the blog & then promote it through social media sites, it benefits a lot.
sonia-jackson September 20, 2012 - 9:11 am
Welcome)
Viola September 21, 2012 - 10:07 am
Thanks for those tips, very useful and free of charge, that's how I like it ;) Another good thing is answering to the comments made on your blog, like you are doing right here. Blogs are good when they deliver good information, but even better when the writer joins the discussion himself and communicates with his readers... this is what blogging means! So thank you once again.
Alicia September 23, 2012 - 1:55 am
I agree with you, it's very important to always engage with your readers. You need to write good original content with your readers in mind. Then, reply to comments whenever possible. This will make your readers keep on coming back for more good content!
Felicia September 24, 2012 - 5:00 am
Hi Sonia, I agree, it is really hard to keep all your readers interested in every topic you’re tackling about, but if you are able to keep more than 50% of your readers interested in reading about your topic, then I believe you’re doing great.
Link Building Services September 25, 2012 - 10:22 pm
Creating a blog post of what customers want and need is one of the secrets of engaging with your readers. No doubt they will love it and so will keep coming back for more.
Sonia Jackson September 26, 2012 - 3:56 am
Interesting and quality content always attract readers.
Quality Seo Services October 11, 2012 - 10:13 pm
If you want the audience to often engage with you blog you must create articles that are interesting , unique and what they definitely want and like to read about.
web marketing October 25, 2012 - 9:38 pm
I definitely agree with this sentence "The best strategy is to answer the question your readers or clients have" because they are the reason why you are earning or popular online. It must be a two relationship to become successful.
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