Good Morning Sunday: 12 Lessons Steve Jobs Taught Guy Kawasaki

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Steve Jobs Lessons

We’ve featured Steve Jobs and Guy Kawasaki very extensively on this blog, we love both of them. Steve is iconic and I am one of his greatest admirers. Guy Kawasaki is a Silicon Valley author, speaker, investor and advisor to a large number of start ups. He was one of the Apple employees originally responsible for marketing the Macintosh in 1984.

Today’s Good Morning Sunday features a super video by Guy Kawasaki at the Silicon Valley Bank’s CEO Summit on October 6, 2011, the day after Steve Jobs passed away. Guy shares 12 lessons he learnt from Steve Jobs. These are essential traits that all of us can learn and apply to our start ups. Guy Kawasaki worked with Steve twice at Apple, from 1983 to 1987 and then again from 1995 to 1997.

He is one of the few who worked for Steve Jobs twice and survived 🙂

I’ve tried to summarize the 12 lessons below, but I highly recommend you to grab a cup of coffee and listen to Guy in the below video, he is awesome.

Lesson 1: Experts are clueless, they will tell you what other people think.
Lesson 2: Customers cannot tell you what they need – They will always tell you “better, faster, cheaper and keep the status quo”.
Lesson 3: Biggest challenges, beget the best work.
Lesson 4: Design Counts – Human Interface truly does matter.
Lesson 5: Big Graphics & Big Fonts – Keep presentations simple.
Lesson 6: Jump Curves – Not Sameness, Don’t do things 10% better Do it 10 times better.
Lesson 7: “Work” or “doesn’t work” is what really matters. It really does not matter if it does not work.
Lesson 8: ‘Value” is different than “price”.
Lesson 9: “A” player hires “A+” players.
Lesson 10: Real CEO’s can demo their products.
Lesson 11: Real Entrepreneurs Ship – If you’re looking for the perfect product, it will never ship.
Lessons 12: Somethings need to believed to be shipped – If you’re waiting for other to accept, it will never happen.

Article by ZK

ZK has written 944 articles.

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Comments on this entry are closed.

  • Dhruv Bhagat April 14, 2013, 4:03 am

    Do you know ?

    Laureen appeared last night on Rock Center with director David Guggenheim to build awareness for the the film “The Dream Is Now.” She also discussed Steve’s private and public legacy…

    Movie on Steve Jobs! This is just superb! 🙂

    • ZK April 14, 2013, 1:31 pm

      I have no doubt that the movie will be awesome, I am waiting for the release 🙂 thanks for sharing this

  • Shanker Bakshi April 14, 2013, 4:08 am

    One thing that common between us is that we both are BIG Steve Jobs fans….He was truly an inspiration for millions like us. …

    Thanks for sharing – Big Graphics and Big Fonts is what most of us working now ….take for example : chrisbrogan.com

    • ZK April 14, 2013, 1:32 pm

      Happy to find Steve Jobs fans here 🙂

  • Quinn April 15, 2013, 9:52 am

    Awesome! I recently saw Guy speak – love how chilled he seems to be. Perhaps thats part of the reason he was able to work with Steve Jobs twice. Guy certainly has a way of simplifying important things…. Thanks Quinn

  • Alicia April 15, 2013, 1:48 pm

    Thanks for the sharing. Steve Jobs and Guy Kawasaki are two highly successful people and we can learn a great deal from them.

  • Riza April 16, 2013, 12:45 am

    Cool!

    I have initially read this post on the IM Social Networking site, Kingged.com and found it to be really interesting. I left the following comment:

    Is Hollywood going to make a movie about Steve Jobs? It’s all rumors but I can’t help getting excited. I sure hope they’re going to portray his life story better than decent.

    Anyway, great video post! I can hear myself say “exactly!” and “why didn’t I think of that?” every time a new point is presented. I’m a bit perplexed about lesson 1 (I badly need to watch the video again!) but I like lesson 2 and 3 the most. Great takeaways!

    http://www.kingged.com/good-morning-sunday-12-lessons-steve-jobs-taught-guy-kawasaki/#comment-8664

  • Evan April 16, 2013, 9:38 am

    I always feel so inspired reading or listening to Steve jobs lessons.. Every idea is priceless, every word worth its weight in gold…

  • Old School Valley Guy April 16, 2013, 4:34 pm

    LOL! Are you sure that you didn’t get this backwards? After all it it Mr. Self-Promotion. One would expect it to be about what Dude Yamaha taught Steve Jobs. You do know that he was right there at the start of Apple with the two Steves, right?