According to company officials at Dell, its presence on Twitter has earned it more than $2 million in revenue. The Dell company blog explains, “Since we started back in 2007, we’ve not only earned more than $2 million in revenue from the @delloutlet on Twitter, but we are also seeing that it’s driving interest on new products as well.”
Officials at the company say, “There is a huge flow of people comming from @delloutlet on Twitter to the main website Dell.com/outlet site, and then ultimately deciding to purchase a new system from elsewhere on Dell.com, if we factor those new system purchases that come from @Delloutlet, we’ve actually eclipsed $3 million in overall sales.”
Dell outlet now has over 600,000 followers, that respond positively to the Twitter exclusive offers and deals. The below chart shows the growth over the last 3 months when they began to introduce more exclusive offers at that time Dell had only 11,000 followers on Twitter.
Dell also has other deals on Twitter via other Dell Twitter properties like @DellHomeOffers and @DellSmBizOffers but @DellOutlet continues to be the most popular Twitter property with a mix of Twitter exclusive offers. The @DellOutlet is now getting close to the Top 50 most followed Twitter users according to TwitterCounter.
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