Twitter Marketing : Dell now makes $3 million via Twitter


Twitter Marketing with @DellOutlet

Last december, we blogged about Dell crossing $1 million in sales on Twitter, via its @delloutlet on Twitter.

According to company officials at Dell, its presence on Twitter has earned it more than $2 million in revenue. The Dell company blog explains, “Since we started back in 2007, we’ve not only earned more than $2 million in revenue from the @delloutlet on Twitter, but we are also seeing that it’s driving interest on new products as well.”

Officials at the company say, “There is a huge flow of people comming from @delloutlet on Twitter to the main website site, and then ultimately deciding to purchase a new system from elsewhere on, if we factor those new system purchases that come from @Delloutlet, we’ve actually eclipsed $3 million in overall sales.”

Dell outlet now has over 600,000 followers, that respond positively to the Twitter exclusive offers and deals. The below chart shows the growth over the last 3 months when they began to introduce more exclusive offers at that time Dell had only 11,000 followers on Twitter.

Dell also has other deals on Twitter via other Dell Twitter properties like @DellHomeOffers and @DellSmBizOffers but @DellOutlet continues to be the most popular Twitter property with a mix of Twitter exclusive offers. The @DellOutlet is now getting close to the Top 50 most followed Twitter users according to TwitterCounter.

Are you using Twitter effectively to market your products online ?

Article by ZK

ZK has written 943 articles.

You can follow webtrafficroi on Google Plus, Facebook and Twitter here. Subscribe to WebTrafficROI feed via RSS or EMAIL to receive instant updates.

Comments on this entry are closed.

  • Dental teeth whitening June 12, 2009, 6:59 pm

    That’s pretty darn impressive. I heard Google might be planning to buy Twitter in the near future.

  • DotComSecrets Review June 12, 2009, 10:06 pm

    Where you heard about I don’t found it anywhere. but I am agree with you that its very impressive post
    .-= DotComSecrets Review´s last blog ..Mike Filsaime’s Launch Tree Review =-.

    • ZK@Web Marketing Blog June 13, 2009, 9:25 am

      We have linked the above blog post to the Dell blog where this was mentioned
      .-= ZK@Web Marketing Blog´s last blog ..Twitter Marketing : Dell now makes $3 million via Twitter =-.

      • DotComSecrets Review June 14, 2009, 10:36 pm

        thanks for this info. I will keep a close watch on effectively using Twitter.

  • Wholesale Printing June 12, 2009, 10:58 pm

    Promoting on Twitter can really help a business simply because of its popularity among online users. To add, Dell has great products. So it’s no wonder Dell has made more revenue this year thanks to Twitter.

    • Kit Homes June 12, 2009, 11:31 pm

      Its always very good to have more people to your business no matter what kind of this is. And Twitter really do this for you.

  • Smack@horse betting systems June 13, 2009, 12:42 am

    I’m completely agree with your post. Twitter really help someone to increase their online business and earn big profit. I have also an account in twitter and its results are incredible..

  • liposuction June 13, 2009, 1:11 am

    Great! Many-2 congratulation to Dell for his great achievement. The most important thing you should remember about twitter is It’s not about the number of Twitter followers you have, its about who follows you and the responsiveness of your audience.

    • ZK@Web Marketing Blog June 13, 2009, 9:28 am

      You are right, its the responsiveness of your audience to your products and tweets. Marketing wisdom says The larger the audience or traffic, the larger the responsiveness
      .-= ZK@Web Marketing Blog´s last blog ..Twitter Marketing : Dell now makes $3 million via Twitter =-.

  • web outsourcing services June 13, 2009, 1:14 am

    The fact that Dell has been benefited to such a larger extent in augmenting its business sales reflects the potential of Twitter in enhancing your business brand value! This is terrific stuff.

  • Car hire Brisbane June 13, 2009, 2:15 am

    Really good marketing is to find out what people want and give it to them. Twitter marketing success works the same way. The more relevant our tweets are to people, the more well received they are, and the more authoritative when we come across to them.

  • Make Money Online June 13, 2009, 2:26 am

    Wow, seems that Dell did a great job in Twitter! 3 million is a huge figure man! Btw, I’m still on the way in building twitter follower, I would create something to sell in Twitter later. How about you ZK?

    .-= Make Money Online´s last blog ..Make Money Online With Affiliate Program Network =-.

  • Ben Pei@Make Money Blogging June 13, 2009, 5:27 am

    Not surprising actually =)

  • jesse June 13, 2009, 9:01 am

    twitter provides this much stuff. oh its great
    .-= jesse´s last blog ..GROW TOMATOES IN YOUR GARDEN =-.

  • Paul June 13, 2009, 9:48 am

    Wow that is awesome. If any other large companies are doubting the power of Twitter, they need to read this blog post.
    .-= Paul´s last blog ..Cykle Water Bottle =-.

  • Earn money writing June 13, 2009, 9:49 am

    I wish I could bring in that much extra traffic from Twitter!
    .-= Earn money writing´s last blog ..Welcome to How-to’s =-.

    • Kit Homes June 17, 2009, 11:37 pm

      you can do it by your hard working and solid wish.

  • gas card June 13, 2009, 8:17 pm

    That is awesome for dell that they were able to generate that much revenue from the use of twitter, it just goes to show you if you do your marketing right, and you take advantage of the web 2.0 websites, you can bring more income to your business.


  • Toan Nguyen Minh June 13, 2009, 11:05 pm

    Oh my god, $3 million. Great job ^_^
    .-= Toan Nguyen Minh´s last blog ..Did You Change Your Profile URL At FaceBook =-.

  • Toronto Personal Injury June 15, 2009, 2:31 am

    Earning a living with Twitter is not as difficult as people would normally imagine. With a helpful guide and training program it is easy to earn hundreds or even thousands on a daily basis.

  • Ann @ Work From Home June 15, 2009, 11:24 am

    LOL, Twitter strikes again, those are impressive stats
    .-= Ann @ Work From Home´s last blog ..Motivation is Key For Work From Home Jobs to be Worthwhile =-.

  • Htc Touch Pro Accessories June 15, 2009, 11:41 am

    twitter was simply amazing and i am sure it is the main source for few companies to get business. Good to see that dell is one of that

  • Colleen@Kennewick Wa Real Estate June 15, 2009, 12:28 pm

    A ton of real estate agents are using Twitter and I suspect it’s more fun than profit in our industry. I seen numbers putting 10% of Twitter users posting 90% of the tweets. Although I have a decent presence on Twitter, the jury is still out on the viability as a lead generator.
    .-= Colleen@Kennewick Wa Real Estate´s last blog ..Kennewick WA Homes for Sale =-.

  • Caterers Sydney June 15, 2009, 10:03 pm

    Great Achievement! Congrats to Dell team, I think now a days twitter craze is attracting peoples. It is great medium for sharing your knowledge as well as you can learn from other peoples also.

  • Lena Steuern@ sicher Kaufen und Verkaufen June 16, 2009, 3:58 pm

    I think twitter is amazing. I tried joining myself but it didn’t work for me. I think it’s fantastic for businesses and I guess Dell’s Twitter success shows just how successful it can be. I do find it hard to believe that it can make a company so much money, but I guess it’s through extra traffic which is driven to the site?

  • Electric gates June 17, 2009, 5:25 am

    How can this be possible? please tell us all how it is done

  • DotComSecrets Review June 18, 2009, 10:24 pm

    As a blogger buzz twitter as already establish its niche marketing and are definitely being focusing of other strategies too.
    .-= DotComSecrets Review´s last blog ..Mike Filsaime’s Launch Tree Review =-.

  • DotComSecrets Review June 18, 2009, 10:29 pm

    Google is working on adding real time searches to its site results. Check our earlier blog post on What Larry Page has to say about real time searches on Google.
    .-= DotComSecrets Review´s last blog ..Mike Filsaime’s Launch Tree Review =-.

  • Blackberry Accessories June 19, 2009, 11:08 am

    it might reach more in future tooo …best place to hang around

  • Blackberry Accessories June 19, 2009, 8:55 pm

    twitter one place to understand the market …lot of tweets lot of information is flowing around …

  • free website June 19, 2009, 9:47 pm

    Not only dell even many internet marketers are getting huge leads from twitter …might increase in future …

  • DotComSecrets Review June 19, 2009, 11:58 pm

    Marketing is the key for success in the business were we find many strategies which gives your the right path and option solutions to follow.
    .-= DotComSecrets Review´s last blog ..Chris Cobb’s CPA Arbitrage Review =-.

  • kitchen taps June 23, 2009, 5:37 am

    All i can say is good achievement for this stuff. That is also true that many online marketers are leading well from twitter nowadays and mighe be grow more in the future.

  • work at home June 24, 2009, 6:58 pm

    Well, that shows you right there Twitter has power on the online market hands down. 600,000 followers, and 3 million within time is truly amazing!
    .-= work at home´s last blog ..Unique IP Class C Backlinks For Work At Home Bloggers =-.

  • Chuggin@bodum french presses June 26, 2009, 3:22 pm

    wow, I was wondering how the people behind Twitter made money, but I guess Dell is making all of the money – millions – on Twitter! This is great for people that feel like Twitter isn’t a good marketing tool.

  • watch Replica July 1, 2009, 12:59 am

    I think even face book also helps the companies to get some sales

  • IT Certification Training News July 1, 2009, 6:38 am

    The more relevant our tweets are to people, the more well received they are, and the more authoritative when we come across to them.

    gud 1
    .-= IT Certification Training News´s last blog ..Windows Server 2008 – Powerful Webhosting =-.

  • Electric gates July 2, 2009, 7:49 pm

    I heard that Google is taking over. Google owns everything, probably one day even the world.

  • Rapid Application Development July 10, 2009, 11:39 pm

    The trick is branding yourself to get followers, then your message will be sent out to millions. Each update to Twitter can be found by anyone using the Twitter search feature (in theory, but no one is listening to that on a mass level).

  • Web Design Bangladesh July 11, 2009, 1:11 am

    Once when you posted that twitter earned 1 million, i told that it is not to high and it will increase lots. I think it will bounce more in near future.

  • Rapid Application Development July 17, 2009, 10:33 pm

    I will add each of you that takes the time to answer and thank you on my Twitter stream.

  • website and hosting July 26, 2009, 5:17 pm

    Well everyone should take a look on twitter, the benefits are simlply hughe.

  • smith@personal injury lawyer July 27, 2009, 2:51 am

    Very nice information. Thanks for this. Is you blog have custom design? it looks good by the way.

  • Whitening Pen August 17, 2009, 4:13 pm

    I think these statistics just prove that we’ve yet to comprehend the full potential of Twitter despite all the critics. The fact that the explosive growth occurred over just three months is mind boggling.
    .-= Whitening Pen´s last blog ..Cheap At Home Pen Teeth Whitening System That Really Works Offers Free Trial =-.

  • Richard Sharpe September 13, 2009, 1:06 pm

    but how does dell use twitter?

  • heather@dental assistant training December 23, 2009, 6:55 pm

    I personally think that Twitter will not be able to be bought out by Google that easy…Twitter is freakin huuuuuuuuge – I can only wonder how many thousands – or more that they spend on bandwidth everyday.. 🙂
    .-= heather@dental assistant training´s last blog ..Begin A Career With Dental Assistant Training =-.

  • Uzi June 16, 2010, 4:38 pm

    I think other companies should also try this strategy!

  • Horse Racing September 14, 2010, 12:10 am

    Twitter be bought by Google? They’d have to pay waaaaay too much for it. It’s more likely that Google will buy a competitor to Twitter and then develop that itself, and try to offer it as an alternative. It’ll have to offer something else entirely to take over the monster that has become Twitter 😛

  • Car Rental Melbourne November 22, 2010, 11:20 pm

    When you think about it, $2 million dollars over 2 years for Dell isn’t a great deal of money, but i guess twitter is a good marketing tool to have in the mix.