As bloggers, we know that it’s important to have a variety of content to attract all kinds of readers within our blogging niches. We should strive to keep readers interested in what we have to say, while also encouraging them to interact with and respond to our own posts.
By using our blogs to create active discussion within our blogging community, we can stimulate interesting ideas and activity around our blog, which we can also use to generate profit for ourselves as well.
Of course, the way we do this is by create excellent content. If this is something that you feel you need help with, then read onward to see five ideas you can use to enhance your content. All of these ideas are concerned with creating specific content features on your blog, which you readers will come to expect each time they visit your site.
Ask Your Readers
If you already have a solid readership, you can use a snippet question to inspire debate among your readers in the comment section. Essentially, you write a sentence long question that asks your readers to take a side on an issue or share their opinion, and you post it with no commentary.
If your readership is actively engaged in your blog, then you can hope for some nice discussion in the comments section. You may have to take a few months to establish a readership before this method could work fully.
Pillar Article
One way to establish a solid readership is to write several pillar articles on your blog. These should be well-research and lengthy articles on some important issue or process, on which you consider yourself to be an expert. Set up these pillar articles as a feature that consists of you sharing your expert knowledge with the readers in your blogging community.
Depending on the subject matter of you blog, examples of pillar articles could be ‘How To Register a Domain’ or ‘Internet Access is a Basic Right.’ The first example is a ‘how to’ article that will attract readers searching for help, and the second is an opinion article that establishes your basic philosophy, which many readers will find useful to know as they read your blog. In any case, your pillar content should be length and important.
News Update
Another great kind of content is that which provides up-to-the-minute news for you readers, especially news that specifically concerns the blogging community. If you have a good stream of news, or if you have inside information, then you can share that news with your readers. The goal here is to establish yourself as someone in the community who has his or her pulse on trends and the next big thing. This will make you an authority, someone to be trusted, thus enhancing your reputation and traffic.
Link Roundup
This is similar to posting a news update; however, the difference is you offer a handful of links that you found interesting, and these can range from news to other bloggers’ opinions. Because it’s a roundup, you don’t need to offer commentary; instead, your sharing it with your readers and subtly promoting it as something worthy of their attention. This is a great way to brand yourself as a discerning taste-maker. If people find your link roundups interesting, they might stick around your blog to read your other content.
Argumentative Article
Finally, you can post argumentative articles—I don’t mean confrontational—that take an issue within the blogging community and your voice and opinions to that issue. If you do this well, you can start a great discussion on your blog. For ideas, look at recent issues within the blogging community of which you are a part, such as censorship of commenters who are critical of the community or problems with spam filters, and write a well-researched opinion piece that clearly states your position on the matter. Invite other readers to weigh in. Hopefully, you can help lead the community to a solution.
This is a guest post by Katheryn Rivas, a freelance writer and blog junkie, who blogs about online universities. She can be contacted at: katherynrivas87@gmail.com.
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Image Credit: Joseph Robertson
15 comments
1)Ask Your Readers – I find this point very useful.Suggestions and feedback’s are always essential to blog better.Installing a kissinsight plugin will really help
Great Article Katheryn Rivas
Advices are not bad at all, but i strongly believe you shouldn’t spread too much with the topics you write on. If you go with just 1-2 niches you can keep your readers returning more often because they’ll always know they can find something they’re interested in on your blog.
asking and making your readers to take part in the discussion is really good.
To get your readers involved it’s definitely neccessary to ask them questions.
When your articles are too informative readers do not bother to leave comments. Showing your expertise in some topics is also quite effective from experience.
yes definitely that really depends on how much effectiveness is in your writing.
These are good way to enhance the unique and informative content. Ask your reader is good way to connect with reader and discussion about the topic.
Good tips to enhance a blog, content-wise. I like the tip “Ask Your Readers”. I am sure this will encourage readers to make more comments!
True, but content can also be enhanced in some other way. I don’t know if you know, but some products that are best sellers are just crap, but people buy them.
I always wondered why, and after some time I realized that it doesn’t really have to be that good if it has good marketing. Having exposure and creating a certain impression about your content it will always help you out, whether you churn great content every post or just once in a while.
I have found that the majority of people that land on our articles end up going to the related post links to refine what they are looking for. Has anyone else found the same.
good tips for blogs.. I am sure this will encourage readers to make more comments!!!
Wow, thanks. You must have taken quite some time out for the post. Really informative and helpful. Especially about the “Argumentative Articles” part – this can definitely get more people to pay attention to your blog – even if that means getting into an argument with them.
If you don’t mind, I will use your post for one of my blogs -of course with mentioning the proper credits 🙂
These are good way to enhance the unique and informative content. Ask your reader is good way to connect with reader and discussion about the topic.
Hey, Katheryn. Needless to say that I like sharing good stuff to people through my site. It does feel encouraging to give more when your readers share with you their thoughts as well. This is a good read. Keep it up. 🙂
Link Roundup<<– this is a good thing to do too. Instead of explaining it on your own, better for them to check it out (sometimes to avoid confusion as well).
The readability often makes or breaks a post regardless of how good the content is