How to Avoid Getting Your Blog Comment Sent to Spam

Commenting on industry related blogs has SEO benefits, but it’s really about much more than that.  It’s about being part of a community, sharing your knowledge, establishing yourself as a thought leader , and making connections with others. 

Many people don’t look at it that way and simply think “easy link!” when blog commenting.  They don’t give it the thought that it deserves. When taking this approach to blog commenting , it can quickly result in the blog owner sending your comment to the spam folder, never to be seen again. 

Any comment that you make after that will immediately be sent to the spam folder.  Like any other marketing strategy, blog commenting takes time to be effective. 

It’s important to research relevant blogs that have a respectable amount of traffic and follow these blog commenting guidelines to ensure that your comment is seen:

Use Your Real Name

Blogs are a form of social media, and it’s about making connections with actual people. If you are representing a company, use your real name instead of the company name when blog commenting. 

The link provided establishes your connection to the company, so the company name is not needed in the “name” section.

Contribute to the Conversation

Don’t merely write “Awesome info!”, “Outstanding blog!”, or “Fantastic post!”  Blog writers aren’t dumb. They know that you are only trying to butter them up for a link. 

They also assume that if that’s all you write that you probably didn’t even read the post. Take the time to read the entire post and write a comment that shares your thoughts or opinions on the matter. It should be at least a few sentences long at the very least.

Avoid Spelling/Grammar Errors

We are all prone to typos every once in awhile, but spelling and grammar errors in blog comments are a quick way to get sent to spam. Proof read your comment just as you would proof read any other content that you’d distribute on the web.

Personalize It

If you are speaking directly to the author, use their name.  For example, if the bloggers name is Kathy, start your post with, “Hi Kathy!” This will attract their attention and bloggers know that a spammer wouldn’t take the time to include this detail.

Don’t Sell

A blog comment area isn’t an appropriate place for a sales pitch.  If you provide a thoughtful comment, that is promotion in itself for you or the company that you represent. 

Don’t talk about the products or services that you offer and never include links in the comment area.

Don’t Go Overboard

There’s no need to comment on a blog every day.  After awhile the blogger might get tired of seeing your name at the top of the commenting section. Don’t risk annoying them.

This is a guest post by Nick Stamoulis, you can check out the guidelines to guest post here.

Image Credit: AJC1

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22 comments

Graham Lutz July 14, 2011 - 3:52 pm
A lot of these same ideas can be used when trying to get a guest post accepted on a major blog, with "contributing to the conversation" being the biggie, I believe.
Web Developer July 15, 2011 - 2:14 pm
Commenting can be an awesome way to get traffic and credibility, sadly its been missed used by bloggers by leaving spammy comments
ZK@Web Marketing Tips July 15, 2011 - 2:16 pm
I click the spam link if I see any comments that don't add any value on the blog.
niche article July 15, 2011 - 10:09 pm
feeling sad I was forced to close the comment facility on my blog, because a day can go up to thousands of SPAM
iPhone 6 Blog July 17, 2011 - 11:46 am
Why don't you use Akismet.Closing comments is not a good thing as it may discourage your readers.
ZK July 18, 2011 - 5:24 am
Closing comments work well to stop spam, I've started closing comments for posts that are more than three months old...
SEO training course July 22, 2011 - 3:42 am
Closing the comment facility doesn't looks like the way to stop spam, in fact that may impact on the blog visitors who don't get an opportunity to share their thoughts on the post. I think its better to have an moderation of comments rather than closing....
Amrish Singh July 17, 2011 - 7:38 am
Commenting on blog is more beneficial than other SEO tactics . So we have to comment on blog post about that we have some knowledge and post comment relevant to the blog post
iPhone 6 Blog July 17, 2011 - 11:45 am
One of the worst thing people do is they put their site link in the comment.
ZK July 18, 2011 - 5:21 am
If the link is relevant and related to the blog post then I approve it, but not random links to promote the blog or website....if you are serious about being an authority in commenting I would advise you keep away from having your blog or site link in comments
Carl Matty October 30, 2011 - 4:47 am
In my blog, I preferred to those commenter who do not bring website. All looks natural if no link names.. @ZK, You got a point too.
Jasmine July 20, 2011 - 9:34 pm
I am sure blog owners will feel more than happy to approve your comment if it contributes to the article or conversation. To do that, a commentator has to read the article, not just glance over it!
Kavya Hari July 26, 2011 - 3:54 am
Commenting section is one of the correct place to communicate with all the readers and we can share our knowledge in it. I will approve readers comment quickly because that is one of the best way to write more good articles in it.
Ron July 27, 2011 - 3:44 am
For me, the best way to do comment is to do relevant comments. Your comment should be related with what the blog is talking about. And if your comment was detected as spam, I guess your comment did not pass with their spam filter.
seo July 28, 2011 - 7:06 am
Keeping too many link can also send our blog to spam
SEO Philippines August 12, 2011 - 10:26 pm
Clever and I love the "SPAM" picture.
hcgdrops August 17, 2011 - 2:48 am
The ultimate end-all solution to your comment spam troubles. This will effectively disable comments and is good for stopping comment spam floods. No one will be able to comment on your WordPress site.
Lisa Hernandez October 25, 2011 - 10:20 am
You know what attracts me most on this? It's the "SPAM" picture too (lol). It makes me feel hungry now (it used to be my favorite as a food but not in blog commenting)..I just hope that those who do spamming will stop because it affects those who are just doing blog commenting and not "spamming"..ugh but they are everywhere and hard to stop them!
SEO Reseller January 3, 2012 - 2:14 am
The simplest mistake in spelling can get you in a lot of trouble. Better take note of that. I like your point about "not selling". Comments aren't supposed to be for self promotion; it's supposed to be for contributing to the conversations. -- Ray
SEO Services India January 3, 2012 - 3:47 am
Now most of moderator use closed comment facility to stop spam but it is not better way to stop spam.the better way to moderation is main factors to identify to spam because comment close facility effects Visitor thought.
John Detlefs January 6, 2012 - 4:46 am
Hey Nick. Another one that kills me is using your keyword of choice as your name in the comment that you leave. It doesn't look natural (and personally I think it makes the post start to look spammy if there's a lot of it) and it looks as though Google is shying away from that sort of thing as well. Just getting the link from a website that it's in your website's niche is enough... no need to add the spammy anchor text as well! :)
librezine February 9, 2012 - 1:39 am
2 important things are that: do not include links and write wrong spelling.
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