Ever since eCommerce has started to expand there have been various website analytics tools released for public use by a large number of enterprises. While it is true that most of them are available to be used for free, the question still remains as to which one of them offers the better service and the more accurate data analysis.
Even though you are in no way forced to make use of one service over another, using them all is going to take up far too much of your valuable time; considering that there are only 24 hours in a single day. So here is a little guide which gives an overview of the main website analytics service providers out there
Google Analytics
Ever since being implemented in 2006 Google Analytics has quickly become a crowd favorite with the ability to keep track of multiple websites, monitor social network activity, the ability to track mobile phone users, not to mention the ability to measure video traffic. The tool itself is free and can be accessed online.
Clicky Analytics
Even though they may have had some performance problems in the past, Clicky Analytics has evolved to become one of the most comprehensive offerings on the web. It basically measures everything you would expect such a tool to measure, with the best part being that it tracks everything in real-time, rather than providing statistics, which are a day old. There are both free and paid plans available.
The paid option provides incredible value for money. This, incidentally is the analytics package we are happy using for our invoice software website.
Statcounter
Just like the previous website described, StatCounter’s main strength is the fact that it allows the user to actually take advantage of seeing statistics in real time. There is a free service although it only allows 500 log-sizes and 250,000 pageloads. Naturally, there are paid plans in order to lift the bar on those restrictions.
Piwik
Piwik is an open source analytics package, meaning that you will have to install it on a server to use it. It is an excellent website analytics tool as it is extremely easy to set up and provides a very extensive analysis of anything related to your subject. In addition to that, there is a very strong community behind it which means the tool will keep on growing and improving. Piwik is free and can be downloaded.
Woopra
Going the extra mile, Woopra’s website analytics tool offers real-time analysis, the ability to instantly chat with visitors that are online, extensive data reports that can be customized, a very user-friendly interface, not to mention that it is easy to install and comes with a very helpful guide. While there is a free plan, it is somewhat limited and most people will probably want to go for a paid option.
Yahoo! Web Analytics
Quite recently launching the version 9.5, the Yahoo! Web Analytics tool has made a name for itself mainly because of the precision of its analysis as well as how nicely everything is laid out. You have the ability to customize the reports and everything is analyzed with real-time reporting.
Mint Analytics
Finally there is Mint Analytics, a self-hosted analytics application which is somewhat complicated to install for those who don’t know how to set up a database for it. Coming at a price of $30 per website it isn’t cheap, but Mint Analytics offers a very smooth interface as well as the ability to do things such as focus on individual visitors. However, it is not the most practical solution for monitoring traffic through multiple websites.
Which analytic tools do you use for your website ?
Image Credit: utcl95
23 comments
This is a really good collection of analytic tools. My favorite and the most familiar one is Google Analytics as it’s easy to use, and has lots of features. However, the other tools in the list I think are worth a try too, thanks for this sharing!
I only tried Google Analytics. It seems reliable enough compared to the other tools but I’m not sure because I haven’t tried them all. Also, some of them cost too much.
-Dorothy
Seems like pretty cool for much more advantages which will be perfect for our work and i am using Google Analytics which is giving good response.
I’ve just discovered the new SEO too-it?s Colibri and it?s awesome-it can track my website position on every Google,it also find my competition or even suggest it, monitors Facebook, Twitter mentions and backlinks to my website.
Most functional-highly recommend!
http://colibritool.com/
@Ahura thanks for sharing this..look promising
nice collection.but no one going to beat google analytics.
excellent collection of analytic tools. ive only used Google Analytics, i love it, its easy to use and has lots of great features
Seems like a lot of us use Google Analytics, any one using any eye tracking analytics tool ?
ZK, nope. How’s your experience with these eye tracking analytic tools?
Have not any one else for my website tracking. Neil Patel’s Kismatrics is not here. That was a little bit disappointment for me otherwise a great list.
@Rakesh
Rightly pointed out Kissmetrics is an awesome analytic tool..you can check it here http://www.kissmetrics.com/
I didn’t know that Google Anaytics is free. Thanks for letting me know. I shall set it up and study its functions, such that I’ll know what’s going on with my site.
I think Google Analytic tool is the best among all other Analytic Tool because it is very easy to use and it give best results….
Yahoo Analytic is also good but it is not free other wise it provides more accurate data than Google
Ever since being implemented in 2006 Google Analytics has quickly become a crowd favorite with the ability to keep track of multiple websites, monitor social network activity, the ability to track mobile phone users, not to mention the ability to measure video traffic. The tool itself is free and can be accessed online. Google Analytics i use it and its the best .!! other tools are also sound interesting i will try those ones also ..!!
I also heard about Google Analytics, and it’s easier to use. I think I will try to check out others too. Thanks for sharing.
mint analytics is really for SEO experts, the amount of custom segments that you can put together to really drill down your data is astounding.
Whoopra is the best compliment to a basic analytics package, if you don’t want to spend a lot of cash. the real-time component is awesome, compared with the home screen of the new analytics and visitors flow can really help define goal funnels.
Great tips. I spend a full day on Google Analytics yesterday, and was wondering what other alternatives are available. Wonder if there is a tool that can easily create custom reporting , without us having to meddle and create series of dashboards.
Google analytics is best. Yahoo web analysis should be on second position.
That is a great list and I think Google Analytics and Statscounter are really good. I am using Google Analytics and this is amazing.
I am quite aware of Google Analytics and Statecounter. They are really good web analytics tools to use. I have come to know first time for other tools except these two.
Good list of website analysis tool.Website Analytics are a very important tool in understanding your demographics and what drives yourbusiness online. The secret to increasing sales is to know your customers, where they came from, what their searching trends and purchasing cycle are.