google adwords

How Google Adwords Works – An Infographic

Google Adwords is Google's paid advertising platform, where an advertiser pays Google to showcase their ads. The ad platform is a bidding model where the advertiser bids for certain keywords and pays once the user clicks on the ad. Google makes money from the advertiser once the user clicks on the ads. Google adwords is [...]

Google’s Upcoming Enhanced Campaigns: Are You Prepared ?

Google has launched Enhanced Campaigns and has arranged training events in various cities. Those who have participated in the training programs have experienced good results of their web marketing campaigns. The main reason behind introducing these changes is to provide the end users with the most relevant information that they are looking for. However, the [...]

The Top 8 Ways To Advertise Your Business

Advertising your business is absolutely essential if you want to succeed and make money online You should regularly be putting yourself out there, attracting new customers and reminding old ones about your business. Make sure to make the most of your advertising dollar, though, by using the right methods. Here are 8 tried and tested [...]

If you are Google Adwords user or planning to use Google Adwords to launch your online campaign then you might have heard about the Google Adwords Quality Score. A high Quality Score for each keyword will trigger your ads in higher position and at lower cost-per-click (CPC). A Quality Score of keyword depends on your [...]