Blogging has taken over the Web, and is arguably the most widely used platform currently available for personal and commercial social media. Everyone these days has a blog, from large corporations to grandmas, and if you want to be a real standout, you have to find ways to make your blog unique.Â
In other words, you have to find your niche – and once you do that, you have to become the go-to blog for that very specific subtopic you have made your own, and remain at the top despite the competition that will surely arrive. Here are three tips on finding your niche and standing out in the rising sea of blogs:
Specialize:
– The more specific you can get, the better. Instead of writing about pens, write about fountain pens designed for rich heiresses between 1955 and 1961, with stainless steel nibs dipped in 24k gold. It sounds crazy, but this is one of the most highly effective means of getting attention for your blog. The more you narrow your scope, the easier it will be for the people you really want following you to find you.
It is said that niche followers are the best followers of all, since they tend to network and promote useful sites that satisfy their urge for information on seemingly narrow topics. The more specialized your blog, the more promotional work your readers will do for you without you even having to ask.
Be Prolific:
– Find fresh things to write about your specific topic, and make interesting posts on a regular basis to bring web traffic to your blog. Blogs that aren’t updated regularly are overlooked routinely, so keep the content fresh and alive. Publish often, and your foot traffic is sure to pick up. Once you fall off the radar in your niche, it can be difficult to regain lost ground, so don’t let it happen in the first place.
Reach Out for Content:
– If you can’t provide all of the needed content on your own, solicit for guest posters who will often supply quality content in exchange for nothing more than a few link backs to their blogs or sites. Still others will often write in exchange for some special item related to the topic of the niche blog; for instance, if the blog is about the most popular flash drives worn as necklaces in the early 2000s, you might offer to give away a Memorex 50 MB antique in exchange for the story.
These three tips will help you maintain focus and increase traffic and loyal followers to your blog. No one said it would be easy, but standing out in a niche market is still possible if you strive for success. Good luck finding your niche!
This is a guest post by Melonie, who enjoys writing about blogging and technology. If you want to guest post check out the guidelines here.
Image Credit: Jeremy Brooks.
11 comments
Hi Melonie,
I absolutely agree with your post
I have had some blogs before, and they aren’t get traffic yet until now. I think it’s because of my content isn’t focus and specialize, so I decided to build a new blog that focus on applications. I realize about my false, so I will try to get unique content for my new blog. I hope I can get traffic for my new blog
Hi and thanks for the post Melanie! When I post niche information to one of my blogs I get higher rankings in the search engines as well. Just wanted to say that the traffic brought in with niche information is usually a lot less than broad information. But the traffic usually consists of all buyers and not just lookers or people that got there by mistake so it works out better in the end. Thanks again!
Hi Melonie,
It’s content which convert your readers into regular visitors. So you need to consentrate on best articles and unique one. Guest posting is good option for getting good post.
Hi,
Very important and highly-effective tips mentioned, I always kept those tips in my everytime I wrote an article etc. And yes indeed, blogging took over the internet, I mean, even the businesses stopped using the traditional and classic websites and started a blog for advertising their products, for selling and so on. Blogging is a great thing, but as great as hard. Thanks for sharing this great article!
Best regards,
Maria
Great post, i definately agree, blogging sure has taken over the web, and is becomming more and more popular every day. It almost like the new way to communicate between people.
Yes that’s right. Blogging is more popular now days. I don’t know why someone said blogging is dead.
Hey,
great post! Yap, people want to get exact and also the newest information that is on the net. It is better to be specific then to post general stuff. By providing value and also solutions which are immediately implementable your personal value to the reader increases.
Thanks for sharing!
Gerald
Great tips here. I really like the whole concept of guest posting. It’s a win-win for all parties involved. It especially helps when you may be stuck on what to blog about.
Thanks for the thoughtful comments. 🙂 Hope everyone has a nice weekend.
Yeah, finding topics to write for your blog can be pain . And recycled information may not be appealing to most readers and subscribers. Thus, it is indeed a challenge for bloggers to think outside the box and plan what topic to discuss for today’s post. Thanks for these tips. Narrowing one’s scope for the topic might indeed help. I’ll try that one for my next blog post. Thanks!
Value tips Melonie, Agree with your points here specially the guest posting technique its worthwhile trying. Most of the blogs which open for guest posting get higher ranking in SERP and also Alexa.