I signed up for Twitter, 2 and a bit months ago and since them I have had excellent results from one particular strategy. I had tried to be totally ethical, I only follow people who I am interested in and don’t follow people who follow back automatically purely to increase my own followers.
Not only have I got a decent number of followers and traffic , from Twitter, I have also built a number of valuable relationships. But most of these followers and relationships have been built because I answer people’s questions on Twitter. Answering questions in any media, video, audio, face to face, etc is always appreciated.
In fact that is essentially to whole point of the internet. People are trying to find the answers to their questions, that’s why search engines are so successful. They make it so easy for people to find the answers to their questions. But people are turning more and more to social media sites for these answers.
On most of these sites people have taken advantage of these incredible marketing opportunities but on Twitter there is very little competition with this strategy.
Finding questions to answer
Go to http://search.twitter.com and type in the primary keyword for your website followed by a space and then a question mark like this:
Replace backlinks with your main keyword.
You will get a set of results, scan through the results and find the most interesting questions. Make sure the question being asked is a genuine question as many people will post a question as a promotional tweet. Click on reply and enter your answer.
Subscribe to the RSS feed for the page results and you will get updated with new questions daily.
Tips for successful answer:
- Remember that your answers will be seen by all your followers, so try and answer questions in a way that will help people that didn’t see the question
- Don’t overuse the strategy, answer at most 7 questions per day. Although if you only have a few followers you could go over that for the first week or so
- If you have written or found an article related to the question link to it
- Follow up a day later with a follow me request to the person whose question you answered
The key to any marketing strategy is to use it extensively and consistently. If you keep answering questions you will gradually see your followers grow. Then you can take advantage of these valuable followers by promoting your products and content.