Do you maintain an Instagram account?
Want to get more engagement from your followers? Nowadays more and more teenagers and business owners are using Instagram to promote their business and to get more exposure.
Recent statistics revealed,
– Instagram has more than 400 million monthly active users
– More than 75% of those users are outside the U.S.
– More than 30 billion photos have been shared
– Instagram users generate 3.5 billion likes per day
– More than 80 million photos are uploaded per day
– There is a fairly even gender split between Instagram users: 51% male/49% female.
– Monthly US Instagram users are expected to reach 111.6 million by 2019.
All the above mentioned facts clearly depicts that Instagram is a prime channel to build your brand. Like all other social media networks, there are right ways to use it and clever ways to use it. In this write-up, we are going to discuss how to effectively use Instagram to increase engagement and build massive followers:
Use the Right Hashtags:
Just like with Twitter and other social networks, users on Instagram use certain hashtags. Hash tagging your photos makes it easy for people to find your photos that are searching for those specific terms. The current top most trending hashtags are as follows:
#photooftheday 189,818,506 posts
#followme 183,736,791 posts
#picoftheday 140,266,148 posts
#selfie 117,998,320 posts
Post Content Regularly:
Keeping some kind of regular posting schedule on Instagram can help your followers understand what to expect from you. Some users try to post once a day while others post a few times per day. It doesn’t matters, but make sure you are consistent in when you usually post, so that your loyal followers will be more likely to catch your posts.
Use Eye-Catching Images:
When Instagram users scroll through their new feeds, they aren’t likely spend more than 2 seconds to analyze each post. But if you use eye-catching images, it will catch user’s eyes, and they could be more likely to stop and interact with them.
Include Call-to-Actions In Your Captions:
If there’s something specific action that you want your followers to do upon seeing your posts, the best thing you can do is just tell them. If you’re posting some specific product or news, you can include link to that product or a relevant landing page.
Encourage Followers to Tag Their Friends:
Another great way to build more engagement on Instagram is to encourage users to tag their friends in the comments section of your post. This increases their engagement with your posts and potentially gets your posts in front of some new users.
Respond to Comments:
Whenever people do leave comments on your posts, it’s usually good practice to respond. Especially if people ask questions by leaving comments, responding them immediately lets them know that you are listening and available to interact with them on Instagram.
With more than millions of active users, it’s likely easy to get more engagement and followers. Follow the above mentioned tips, and be an Instagram PRO!
