Not too long ago directories were supposed to be the fastest way to increase your backlinks. All you had to do was submit your site to a few of them and watch your site move up the ranking and gain high PR.
That’s not the case now with Google having changed their algo to devalue site ranking for these directories. So are all directories devalued ? Of course not but most of the free directories are MFA ( Made for Adsense ) sites and spam sites. They lack the authority that Google values to list your site ranking.
Most sites that have Authority Status have moved to a paid model to list site rankings. It is a worthwhile investment to list your site on paid directories that have Authority than waste time submitting your site to free directories.
Below are 8 tips for effective site submission to directories.
1 ) Avoid paying for automated submissions :
Avoid paying a directory submission service company that promises to submit your site to hundreds of directories. The automated service submissions do nothing but devalue your site links on Google. Look for a submission service that does manual link building activities. Google values natural and manual link building activities.
2 ) Pay for Authoritative directories listing :
If you want to build a long and strong online business I recommend that you pay for top authoritative sites, you can easily drop a few hundred dollars on this initiative but its a good investment that will make your site very sold on Google and will increase ranking and PR very fast.
3) Keep a tab of your submission directories :
Make an excel sheet and note the directories your site has been submitted to, don’t keep submitting your site over and over again to the same directories until the directory blacklist your site. Many times website owners are not aware that their site has been blacklisted.
4 ) Use Effective Anchor Text :
When you submit your site to directories use effective anchor text. Never use the same anchor text again and again. Use several related keywords for anchor text to point back to your site.
5 ) Phase your site submissions :
Submit your site to many directories at the same time in a phased manner. When Google bot finds lots of back links pointing to your site over a period of time its going to value your site. An automated software submission will affect your ranking as it will submit to all sites in one shot.
6) Submit to Page Ranked directories :
Ensure that you submit to only Page Ranked directories ( higher the better ) to maximize your submission effort.
7 ) Use descriptive site descriptions :
– Take time to draft a descriptive submission for your site, if possible draft a few alternatives descriptors while submitting to directories to avoid duplication.
8 ) Submit to deep directories :
– Ensure that you also submit pages to directories ie. if you have a site on health include sub pages on Men’s Health , Women’s Health – submit your inner pages to directories for maximum benefit.