Google’s Webmaster Central YouTube channel is one of the most watched YouTube channels by webmasters, internet and search engine marketers, over the years its provided a number of valuable search marketing videos. Most of the videos are uploaded by Google’s Matt Cutts who answers user questions on search engine marketing.
Now, Google is calling webmasters and search engine marketers to provide useful content based videos based on their SEO strategies and search marketing expertise for possible inclusion on the Webmaster Central YouTube Channel.
– According to the Google team 3-5 minutes is ideal, a short video is a good way to showcase your use of – for example – Top Search Queries, but not long enough to highlight your whole SEO strategy.
– Focus on a real-life example of how you used a particular feature. For example, you could show how you identified broken links to correct your 404 errors or crawl errors to diagnose problems with your site structure. Do you have a great tip or recommendation?
The search videos should be white hat search engine optimisation tips, strategies, tactics and recommendations.
Google’s Webmaster Central YouTube channel is already a great resource for search marketing tips and advice. This initiative should only increase the value of that resource. The idea is to make help centre more community driven and interesting to users alongwith the credibility and authority stamp of being on the official Google channel.
This is an ideal opportunity for you to drive traffic to your website or blog, if selected Google will give full credits to your video.