According to Matt Cutts – Head of Google’s Webspam Team, if you want your blog to rank well on Google’s search engine you must use Wordpress. Matt recently mentioned at WordCamp SF that Wordpress takes care of about 80 – 90 percent of SEO mechanics.
He gave a SEO presentation that spans 50 pages and also gives tips on how to rank high on Google.
The two biggest ones are be relevant and be reputable.
Being Relevant
Google is all about relevancy, high the relevancy better the impact of your blog on search engines. According to Matt If you have a blog you need to answer basis about
Who am I ?
Why am I here ?
What do I love ?
What am I really good at doing ?
What do I have to say?
Once you’ve answered those questions and commit to exploring them via blogging, there are some technical things for gaining relevance, like keyword relevance. Choose words users are likely to type, and include them naturally in blog posts. For example, a blogger can use name variations referring to the same device: usb drive, thumb drive, flash drive, pen drive. Matt recommends ALT attributes.
Wordpress URL structure is considered as a high ranking factor in Google rank algo. WordPress default URL structure uses question marks and numbers, instead of day and name, month name, etc.. Cutts says these types of URLs improve aesthetics, usability, and forward-compatibility. For URL paths with keywords in them, Cutts says dashes (hyphens) are preferred over underscores to separate words, but no spaces between words is a bad idea (example.com/my-keywords).
Don’t overdo keywords in the text. Make sure they flow naturally. Otherwise, Google could bust you for keyword stuffing.
Being Reputable
Cutts recommends the following to boost a blogger’s reputation:
– Be interesting
– Update often
– Find your niche
– Provide a useful service
– Do original research or reporting
– Give great information
– Live blog
– Make lists
– Create controversy
– Meet people on Twitter, Facebook, Friendfeed
Other Useful Information
Google crawls in decreasing order of PageRank, which means if a site has a low PageRank, it will be crawled last, behind sites with higher ranking.
Cutts’ simplified definition of PageRank is “the number and importance of links pointing to a site.”
Cutts also recommends plug-ins he uses for his blog, which include Akismet (a comment spam catcher), Cookies for Comments (another comment spam catcher), Enforce www. Preference (301 redirects to no-www or yes-www preference for link building), Feedburner Feedsmith (for tracking subscribers), and WP Super Cache (for fast caching).
Download the Search Marketing presentation from Matt Cutts blog
45 comments
This is good news coming from Matt Cutts. We are in the process of converting our static site to a WordPress blog. We are excited about the potential.
.-= Colleen@Kennewick Wa Real Estate´s last blog ..Kennewick WA Homes for Sale =-.
Nice stuff.. how you manage to get this?
The information is on Matt’s Blog, you can download his presentation from the download link in the blog.
yes…you are right dude. I have seen this info on Matt’s blog.
.-= Joelchrist´s last blog ..AJ Classifieds ME Version -Services =-.
Very good stuff. oh, and yeah! Where did you get this?
Its all from Matt’s blog. that is also a great blog on online marketing.
.-= Kit Homes´s last blog ..Are there any Exclusions? =-.
I am surprised that he we endorse WP like this. However as open source goes WordPress is probably one of the best platform in regards to out-of-the-box-SEO. This one is better IMO though:
http://symphony-cms.com/
I don’t see any conflict in Matt endorsing WP, Google and WP work well together that is the big picture Matt wants to show to web business owners.
.-= ZK@Web Marketing Blog´s last blog ..Search Marketing for Wordpress Blogs by Matt Cutts =-.
Great SEO tips, direct from the source too! Thanks.
When Matt talks we should listen. Great info, I have not seen this yet. I need to make some tweaks to my url configuration
.-= Tycoon Blogger @Blogging for Money´s last blog ..7 tools that will get you more twitter followers =-.
I never knew that google gives so much importance to the wordpress blogs. Great insights by Matt cuts, thanks for sharing them.
I have a wordpress blog. I will experiment these things. I have not seen Mutt Cutt’s post. Will have a look at that too.
Have you visit Mutt Cutt’s blog these all tips are there. you can find more then that.
Many people dont know its some kind of help from ZK
Thanks mate
Wordpress is definitely the best programme for this type of thing, I think experimentation is the best way to get the best out of it
That is a really great link. Thanks this is really helpful
.-= Business Gas´s last blog ..Home =-.
ZK,
Definitely valuable simple tips for blogging as well as niche marketing.
Btw (off topic), I saw a glimpse of your blog on thesis theme last night. Why did you switch back to this one?
.-= Ajith Edassery´s last blog ..Deep Linking – The most important aspect of Link Building & SEO =-.
Hi Ajith,
I’ve been testing a few themes, just didn’t have the time the other night to ensure that all elements were in place….
Its very informative and useful I know that its from Matt’s blog. thanks for remember me for this. these are really very nice links
I never knew that Google gives priority to blogger who uses wordpress. I find some interesting stuff here, it will be great experience for me to visit webtrafficro this time.
Wordpress definitely is a great platform, automatic pings, trackbacks, great URL and interlinking structure are some things that I really like.
With help of some cool plug-ins this becomes even better. Thanks for reminding me about ‘Enforce www’, I have been writing my own .htaccess because default redirects are 302 in wordpress.
Yes your are right that wordpress is great platform, its have many automatic useful features.
I’ve tried using wordpress for blogging and it definately seems to be simple, but with enough scope to do more complicated things – the fact that it is the best platform for SEO makes it an even better choice. I think if a blogger produces good content, regularly, uses just enough keywords and appreciates his readers, then ranking will come in time, right?
It’s a very good post about SEO. I like SEO and SEM which raises my blog’s ranking and traffic!
I really love wordpress which has many custom features …Impressive by mattcuts
Word press is the best i ever saw … one place i am getting almost all the information …Good post ZK …
Very useful information and Impressive features by wordpress …
Matt some day i wanna meet u …
The info is very actual and can bring much profit to the readers.
Thanks for the free stuff and the useful info. Keep blogging…
I’ve followed Matt Cutts for a while now, and he gives some helpful information from time to time, but I feel like most of the time his advice is more geared towards newbies. But from time to time he does get a little bit more advanced. I also like the Q&A sessions they started doing.
-Randy
It is quite impressive whenever Matt Cutts gives some information and the sessions of Q&A is really good way for newbies too who really love to work on wordpress, blogger etc..
This is very good info ZK.
Nice information from Matt… Now I have got to try more wordpress to get better rank.
Thanks for sharing!
Wordpress is one of the best places to host or build a blog for free. I’m glad to hear that Wordpress is important to Google. A better reason to build a good blog.
.-= work at home´s last blog ..Unique IP Class C Backlinks For Work At Home Bloggers =-.
Great insightful article, thanks for sharing. bookmarked your site.. and hey also opted for “The 10 Point Site Optimisation Checklist”!!
you totally have to focus on the relevant of your site as well as keyword relevance to rank high with Google! you definitely need to use your keywords naturally in blog posts.
Excellent points on search marketing for Wordpress blogs. These words on being relevant and being reputable are really good, and they are not easy as well. One has to make an effort, take the time to build their blogs with good quality content, establish their target markets, and build a community.
Great insights by Matt cuts, thanks for sharing them.
.-= IT Certification Training News´s last blog ..Windows Server 2008 – Powerful Webhosting =-.
I am surprised that he we endorse Word Press like this. However as open source goes WordPress is probably one of the best platform in regards to SEO. So nice post.
This article is so nice.the best platform of SEO.Thanks for this post
It post is great.Is right point information of SEO searching marketing.Thanks
Wordpress is the leading blog software in the world. It can be used for so many forms of websites. Its quick and easy customizable user interface makes using Wordpress a breeze. However what really sets different wordpress blogs apart is their themes.
Word Press service is getting more popularity.Do Google and Word Press produce same results in ranking.????New information i have got from your blog. Relevancy & accuracy both are key parts in google and search Engine Optimization.
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I think Matt Cutts is one of the most important of which we should listen. White SEO will always be on time – Google is developing as well as developing algorithms for black seo might run out of space
tHx for sharing this piece of information, i gonna try it out.
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