The New Face of Inbound Marketing – How SEO is Changing

The way in which search engine optimisation is implemented is changing and progressing. This is something which was to be expected. After all, technology itself is moving at a rapid pace.

Moreover, when an idea starts off it has to grow and flourish to reach its full potential – which is exactly what is happening with SEO  at the moment. So, how is this marketing tool changing?

Guest blogging
Guest blogging has soared as of late – it creates a natural and innovative link. However, in the past this was more centred to either fake blogs and paid blogs as this achieved the desired rankings. Guest blogging is something which is assured to get more and more popular throughout 2013.

The rise of social media
Social media is very much at the core of many internet marketing campaigns. It goes hand in hand with search engine optimisation. Facebook and Twitter are considered to be two of the most important channels for implementing this strategy and utilising for marketing purposes.

We will see the rise of other social networking websites as well over the next year or so. This is something which develops as social media develops. If you think about it, when search engine optimising first came on the scene it was very much centred to posting on directories with the likes of Digg and StumbleUpon also receiving some attention as well.

Different devices need to be considered
Because of the rise of devices such as the tablet, and more importantly the smart phone, search engine optimisation has to be considered for various different gadgets.

Mobile internet has excelled as of late and search engine’s display different results on a mobile compared to a computer, thus a business needs to ensure they are catered to all internet mediums.

Keyword density scaled down
In the past copywriters were concerned with hitting a relatively high keyword density. Nowadays, a target keyword density is rare, as individuals are very wary oftheir content being flagged as spam.

Moreover, individuals are more concerned with looking for keywords which positively affect their conversion rate rather than the keywords which attract the biggest volume.

Design and SEO have become one
Design and search engine optimising methods now go hand in hand. A bad design can have a negative impact on SEO. A website needs to be easy to use otherwise your bounce rate is assured to be high.

In the past, the marketing tools used to be implemented first and then the design was made to incorporate this. However, they are now considered as a whole.

Not just text
Search engine optimisation is not merely centred on text; there are different content types which are incorporated into this strategy, such as videos and info-graphics.

These arrays of different content types make the strategy a better rounded proposition and are assured to affect more individuals.

Dual purposes press releases
Press releases retain the heavy news slant and content packed stance that they always have traditionally with the incorporation of keywords, and sometimes links work if necessary and if they enhance the news being revealed.

When SEO first came on the scene many were creating press releases merely to pack them with links, this doesn’t work anymore.

As you can see; the procedure of search engine optimising is something which has changed, is changing and will continue to change over the years. You need to stay in the know in order to ensure you are implementing the method optimally.

Image Credit: bizproexpert