Google is king at playing superhero, and if you try black hat tactics, you’re going to get crushed. Utilizing search engine optimization (SEO) for malicious purposes will likely only last a brief time before you’re exiled to the bottom of Google rankings. Unfortunately, there are a number of black hat mistakes that newbies make. This can be a tricky and long process to correct.
Black hat strategies are often due to lack of knowledge and laziness. A real SEO professional will never use underhanded strategies in order to lure in customers or gain ground in Google searches. When you’re working with a quality SEO company, you’re safe, but make sure you avoid these pitfalls when going solo.
Your Site Isn’t a Turkey
Stuffing your website with keywords and phrases is a dead giveaway to Google Panda. SEO has to be authentic, original and engaging, and there are zero exceptions. You know instantly when you see stuffed SEO content because it doesn’t make sense, it’s stiff and the same words or phrases are repeated mercilessly.
Keyword stuffing is the leading strategy to kill a site. I’ve written SEO-rich content for years, and I know how frustrating it can be when you have a large list of words to include. Writing SEO is like putting together a complicated puzzle, which is exactly why you should go to a professional.
Bait and Switch
There are a number of bait possibilities including Google Adsense, social media sites and meta tags. However, when a link leads to a completely unrelated site, you’ve got the second most damaging black hat trick. This guarantees bounce backs and your site is delegated as spam. Using prime SEO key words to lure in a click, only to whisk consumers to an unrelated (or even dangerous) site is never okay.
The most aggressive black hatters might even be banned from search engines. This isn’t a big risk to unethical SEO writers, but it is to you. If you unknowingly engage in these tactics, you risk your entire web presence.
The Unseen Threat
Invisible text impacts SEO rankings, but is otherwise unseen. Most browsers won’t pick up invisible text, but when you hide this text it’s a black hat strategy. It’s the third worst sneaky tactic to use, and it doesn’t fool Google Panda. Your content, whether visible or not, needs to be clean, truthful and organic.
Remember these three big offenders the next time you revamp your site. The only way to get quality SEO content is by hiring a professional. Otherwise, it’s easy to get roped into the dark side.
Image Credit:Sally Monster