A prime factor having the ability to predict the success and failure of any online business is content copy. Be it on the website or email, a well-crafted content copy will improve the conversion rate exceedingly.
Creating a compelling copy of email is never easy and it requires strenuous efforts. Emails are proved to be one of the best converting tools online and using them effectively is the ideal way to generate massive leads.
Connecting and engaging with audience is the primary aim of all online companies. An incredible tool that can help businesses to stay tuned with business is emails.
The competition is fierce and companies are battling it out to reach out a wide range of audiences in a short period of time and convert them to potential buyers.
The following tips will help any business to create an emphatic email copy that can better engage with customers.
Keep it precise and simple:
A crucial factor most online marketers fail to capitalize on is the simplicity of content copy devised for emails. Often, mailing customers with long and tedious copy will never help in conversion process.
In fact, most customers don’t prefer reading long mails as they have to invest a large amount of time on it. On the other hand, a simple, elegant and effective mail will be opened by most clients and leads to conversions.
Add personalized touch:
An interesting trick that can help any marketer to enhance the lead generation rate effectively is by adding a personalized touch to the copy. An email copy which addresses the personal needs of clients makes them feel special.
By this way it would be easier to improve lead generation and sales of any business. Also, reports claim that nearly 69% of emails lacking personalized approach fail to convert.
Put forward benefits, not features:
Another common mistake 90% of online marketers commit is the explaining the features of the products or services rather benefits. Failing to stand in the shoes of customers is the reason behind this debacle.
No customers will look out for features from a business. It is the benefits that lure them. So, never hesitate to put forward the benefits as this can build trust in the minds of customers and improve sales.
Create “must-click” subject line:
Creating a subject line that aligns with an email copy is crucial. Most often the copies reach the spam folders when the subject line isn’t promising and includes sales pitch.
Try to be different and unique to get your email copy clicked and opened. A well-directed subject line with interesting copy will reach out a huge volume of audience all around the globe.
Focus on punctuations:
Punctuations are powerful and misusing them will lead to harmful results. Using several punctuations to create sense of emergency or emotions will never work and often leads to customer loss.
Use them wisely and smartly to excite the customers for better results. A tidy copy with perfect punctuation will help your business achieve more clients in no time.
The tips offered in this post are trial tested by 75% of online marketers and implementing them on your business promotions through email will increase the performance and sales of your business.
4 comments
Well, the success of any email-marketing campaign is largely determined by the email and landing page copy. Additionally, writing email copy for email marketing is a little like guiding a plane to an emergency landing.
One important tip from me is getting their attention with the most popular word in the English language.
While your tips here are smart and simple to follow. Simplicity is beauty, always remember that.
I found this post shared on Kingged.com, the Internet marketing social networking site, and I “kingged” it and left this comment.
You said it all very well. The best way is to keep it simple and straight to point. As a business we often tend to display all the features, failing to point all the benefits to customers. We should focus on this tip.
Our all work will go waste if the email is not clicked upon. Bypassing the spam filter should be on highest priority. Brilliant tips.
Good view Rohan Bhardwaj
Hey ZK
You know I’m one of those people that do not like to read really long emails. Call it lazy, but I call it time I can be reading and doing something else as well.
This post definitely resonated with me. I’m changing my email messages now, trying to make them a lot smoother, easier read, and more in balance with my subscribers. All that you described here.
It’s funny how these simple tips have a higher conversion rate. But then again, they are right in alignment with your subscribers.
Thanks for sharing and I hope you’re having a great week!
I found your blog post on kingged.com under the category Email Marketing
http://kingged.com/5-quick-tips-write-email-copy-converts/