Is your corporate blog failing to take advantage of all the search engine goodness that comes along with quality SEO content Learn how good website content works.
You may think your website content is only for your businesses static web pages. But high quality SEO content should be crafted for your corporate blogs as well. One solid approach to generating consistently top quality blog posts is making sure you’re using a highly optimized content management system. Next comes the consistent publishing of keyword focused posts that provide true knowledge and helpful information for your blog’s readers.
While some may argue that posting to a blog 1 to 3 times a week isn’t rocket science, you’d be amazed at just how much knowledge and experience should go into your corporate blog. Where personal blog sites tend to be more journal oriented, when it comes to your business, current and potential customers have different needs and desires.
Sure they want to know more about your history and where your business plans to go in the future. If your rise in the business world is like many others, there are bound to be many interesting stories and anecdotes. To a certain extent, these are the types of posts that, if well written will capture the interest and attention of your visitors. So why not also optimize these posts to contain a bit of SEO basics, and help your rankings?
As you develop the voice and tone of your corporate blog, always keep in mind that you are creating your website content for multiple purposes. If you are using a CMS that’s been designed for search engine optimization, you’ll be well on your way to creating consistently high ranking pages with a minimum of effort.
Whether you’re telling a personal story about your company’s rise in the industry or are producing posts as a part of a series of answers to your customers most frequently asked questions, you’ll want to be sure that each and every post focuses on 1, maybe 2 ideas at the most.
Choose the keywords carefully for each post and do your best to focus on them. Blog posts are also a great way to get an internal link back to one of your core converting pages on your domain. Don’t overuse this technique however. The last thing a reader on your blog wants to see are all sorts of self serving references and links in one post back to your site. Use this tactic on a few posts, but not all of them.
Other easy to use, on the page SEO techniques that will help your corporate blog posts to rank well would be to include the insertion of images to your content. By naming the image file with one of your keywords and being sure to include a keyword phrase as a description in the image’s alt tag, you’re sure to reap even more goodness when your posts are indexed by the search engines.
There are a number of techniques that you can employ when it comes to the development of your corporate blog posts. If you are planning on using the blog to develop traffic it’s important that whoever is generating the content be aware of the various techniques which can be done to take advantage of the free traffic search engines can generate for your site.
If you’re unsure as to whether you’ll be able to maintain consistency publishing to your blog, you might consider hiring externally to a professional copywriting service. There are a number of high quality offerings available that can produce the SEO content your corporate blog requires while still maintaining the voice and tone your business wants to express to its public. At the end of the day, having posts that are on point for your current and potential customers should well warrant the expenditure of a professional content service.
How do you optimize the content on your blog currently? Have you seen increases in search traffic back to your blog?
This is a guest post by Steve Lazuka is the President of Interact Media, a company dedicated to providing clients with great SEO content for content marketing, as well as for website copy. You can find him on twitter @SteveLauzka or writing on the Interact Media blog. Contact us if you want to guest post on this blog.