For many bloggers, this may seem like blasphemy, yet for many more businesses that are using blogs as a form of marketing, outsourcing is becoming a necessity. If you are a business owner who has added a blog to your website to increase traffic and your search engine results, you may be wondering how you will get it all done. Luckily, outsourcing is a viable option, especially since many more entrepreneurs are turning to freelancing online with the state of the economy. What this means for you as a business owner is that there are reputable freelancers, outsourced call center and virtual assistant companies to be had out there, if you simply know what to look for.
Don’t Make These Outsourcing Mistakes!
If you have looked into outsourcing for your company’s blog, you may have heard horror stories from many of your peers about bad freelancing experiences. These may include never hearing from a freelancer again, getting poor quality work, or simply not having a freelancer meet the deadlines that were agreed upon. To help you protect your company while maximizing your productivity, here are some of the top mistakes to avoid when outsourcing:
- Not reading a provider’s past reviews
- Not asking questions before choosing a provider
- Not asking about the provider’s past history of failed projects
- Not verifying the provider’s portfolio and references
- Not starting with a small project to test the waters
To reiterate, outsourcing for your business’ blog is a wonderful choice to maximize your productivity, tap into the talents of a freelancer to provide stellar blog content, and allow your staff to spend their time marketing and running your company. Still, the above mistakes need to be avoided at all costs when outsourcing to prevent any mishaps or serious detriment to your company. To begin, when you start to look for freelancers or a virtual assistant, make sure to read all of their past reviews on their profile to see their feedback. To be objective, a freelancer may have worked with a very unruly client that left them negative feedback, so it is not necessary for them to have a 100% score. However, it is important that a freelancer has positive past working relationships that resulted in good feedback to indicate their work history. In case you are hiring a virtual assistant company, ask them for verifiable references and look thru their testimonials. You will have a much better insight when you talk to those references.
Next, take the opportunity to send a provider a message to talk with them before awarding a project. This will allow you to ask specific questions about their skills, and it is also important to inquire about any bad past working experiences. Their response will indicate how they are able to handle conflict and whether or not they have created past problems when working on a project. From there, take the time to verify their portfolio by asking for further samples and references, and conclude by offering them a small project to test out their professionalism and working capabilities.
Still, how can you guarantee you won’t make these mistakes?
With all of these concepts in mind, it is important to understand that working with an outsourcing company far surpasses an individual freelancer. Not only will this help you to save on training, but outsourcing companies will replace your staff for you to dramatically reduce the risk for any bad experiences. You can develop rapport with your outsourcing agency to create dependability in your working team. More specifically, outsourcing companies provide trustworthy infrastructures so that you won’t have to worry about small snafus, like a freelancer’s Internet not working at the last minute of a project. All outsourcing policies will be clearly documented, and you will be able to handpick a team that has solid work experience. This provides you the great advantage of working with an outsourcing team because if one team member is not up to par, the stronger members will be able to take over to complete the project.
All of these tips may seem obvious when outsourcing, but they are a must if you want to have a productive outsourcing experience to significantly enhance your blog and traffic to your website! It can be done…
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Image Credit: Otaku Review