Today, the need for social media use becomes necessary for many businesses, whether online or not. Running a promotional campaign without social media in mind is impossible, as putting up a business without using Twitter and Facebook for marketing could be considered as business suicide.
Social media as door-to-door sellers
Social media is undeniably faster than manpower in terms of disseminating information about a business’ products and services. It is also faster in terms of getting feedback from customers and prospective clients. Most households these days have Internet access and it shows how feasible and sufficient these social media tools are when it comes to doing what human labor can’t accomplish as effectively. With the power of Internet and social media combined, business owners do not have to knock on customers’ doors just to present their service.
The popularity of the Internet has led to the decline of some jobs. Companies have long given up on hiring employees for time-consuming direct selling. Business owners are now more interested with people with knowledge about online marketing and social media. Now, with social networking sites and blogs, it is undoubtedly easier to sell your business’ products to consumers, who may also be Web users. Who would want to pay for costly labor fees if social media is more efficient and is free of charge?
Social media and SEO reselling
Outsourcing SEO services by hiring SEO resellers is still popular today, but the rise of social media has somehow changed the usual reselling system. SEO firms now use social media tools to create a portal where people and companies who need SEO services can contact, communicate and directly learn from them. Since SEO resellers have online accounts to attract possible clients, many SEO firms today double their forces by simply hiring a team that focuses solely on the social media reselling of their SEO services. Because of social media, there is now a growing competition between SEO firms and SEO reselling companies.
Some SEO firms pretend to be a separate SEO reselling service, to attract people to do reselling for them and to minimize the labor that hinders their main function, which is website optimization. On the other hand, SEO reselling firms also empower their search through these social media tools, resulting in the steady growth of the SEO reselling industry. Social media, in other words, gives life to the dying SEO Reselling market.
Promotion and advertising
SEO media and SEO are slowly killing traditional advertising. TV and radio ads are now only for corporations who can afford it. These traditional media advertising methods are still effective, but not that compelling for consumers who spend more time in front of their laptops and mobile phones. Today, even popular brands have their own social media profiles, expanding their markets. Some of them have modified their product lines and prices to reach the lower classes, opening their products to wider audiences and to the masses.
When Facebook and Twitter became the talk of the town, brands focused on the viability of their products and brands to get more attention from other social media users. Starbucks, as the leading brand with the most number of likes and followers on Facebook and Twitter, became every brand’s benchmark on achieving social media success. We all know that Starbucks’ millions of social media followers became essential in their marketing and expansion campaigns, allowing the company to open at least two stores per day worldwide.
As said, the alteration of products is a move to followers from these social media tools, because these tools cater to a wider market. This shows the importance of social media in a business’ marketing strategy. Everyone now wants social media domination, to reach a larger sector of their target market.
As Facebook, Twitter, and blogs became staple online advertising tools, a new method of marketing was created. New marketing books are being published so that people can understand the new language of online marketing. As they search for that fatal flow that will someday dethrone social media marketing tools, let us, as ordinary business owners, take advantage of social media’s existence to secure the longevity and success of our respective businesses.
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