The role of social media and search engine optimization has turned the internet marketing world on its head. There are changing trends of online marketing which are there to help business websites. Before going into the discussion of connection between SEO and social media first let’s see why both of them are important for a business website?
Simply, every online business needs promotion. The promotion of the business brings traffic on to the website which is the ultimate desire of the business. Millions of internet users use search engines for their queries, information, communication and online shopping. No matter which category your business website falls in, you have to make your presence noticed. For that matter you have to be there in the top results of famous search engines. Search engine optimization improves your site’s ranking and makes you visible in highly competitive internet corporate environment. Social media also promotes your business through communities, blogs, etc.
Dependability of SEO on social media
Now it is a proven fact that social media and SEO acts together and complements each other. SEO is based on site’s content, link building process, the relevance and authority of them counts a lot. The relevance comes from content which have related keywords and concepts. So what is one of the best ways to add content to a site? Yes that’s right, you can easily add content to your site by having blogs, community, discussion forums, etc.
Dependability of social media on SEO
A social media site can’t make its mark without search engine boost. Your social media campaign through social media sites and book marking have to be present on the top pages of search engines. The success of your social media campaign relies on search results.
It is for sure that they both need each other and there is inter dependency between them. There are other so many areas where they complement each other and work as joining force.
Content Development Joins Content Promotion
Your website content reflects your website, and it has to be unique. The content should contain a title tag, h tags, proper keywords etc. But you need its promotion. Here comes the role of social media, Building a twitter following, gaining Facebook fans, building relationships with bloggers, all these strategies promote your content.
Link Building needs Social Sharing
There are many ways for link building, but from the social side, social bookmarking content, submitting content to web 2.0 sites provides you with high quality back links.
Conversion Rate Optimization requires On-Site Social involvements
Social media sites like Facebook and Twitter allows users to sign up on a website or blog by using their social media account. It helps usability and responsible for higher conversion rates.
Over to you
There is undoubtedly a very strong connection exists between search engine optimization and social media. What are your thoughts about it? Provide us with your valuable comments and precious thoughts.
32 comments
Awesome tips! Thank you for sharing!
I will rate SEO as an active partner and Social Media as an sleeping partner. Both have their own importance. But SEO works as wonder for fore-ever traffic.
I agree with you, SEO is very relevant for targeted traffic but we need to also focus on being social ..Social media is becoming a big puzzle for most marketers.
In SEO you only start getting the traffic when you keywords start appearing in rankings and on good positions.So using social media in the meantime can be a great resource for driving traffic to you website. This helps in rankings too.
This is a great article about the relationship of SEO and social media.
I also think that prior to learning these two things and understanding how they interact, we should first focus on the content for the site we’re building.
Hi Sohaib,
2 small tips every time you put in a new post or article;
First, in the text with a minimum of 200-250 words must you repeat the Title keywords 3 times each.
Second, you must have an anker text who reflects your website in every social media you write comments in or a guest post ect.
Work with these 2 small SEO rules and can you maybe going to be number 1 very soon in the SERP.
Both SEO and Social media need hard work and commitment none of these channels are easy to crack.
I agree absolute with you ZK, this was two more important things who many people forget in the SEO work.
Hi SEO and SMO is equal of each other i think mostly SMO is used for make mature all is very important thanks for it.
Actually, seo is the real process for bossting traffic and getting your site improved well in search engine but nowadays smo also stands in a queue where seo has been. There are very sharp results from these two and thus they have made a beautiful combination.
Its best if you can win on both..the recent trend has been that users are spending more time on social networks like facebook and twitter, less on Google.
Yes with trends like that marketers certainly can’t ignore social media. The key to internet marketing is diversification. You never want to be relying too heavily upon one traffic of income source. That is much too risky. If you have multiple traffic sources, you are that much more secure.
Both give a new avenue to connect with customers and other people. Social connections are instant and direct. It is also something that is accessible to the average individual.
Hey Sohaib,
Yeah thank god for social media. I get so many backlinks from it which really helps. Loved the post 🙂 Nice to connect Sohaib.
Yea social media is great for backlinks but can also get some traffic following to your sites as well.
It seems like many social networking sites and social media sites have a strick nofollow policy on all links that are placed on their pages. For example a link in the youtube description of a video is a nofollow. What is your opinion on these nofollow links on these social media sites?
Both SEO and Social Media go hand in hand, they will never act as one though and always keep their separate purposes.
you could not be more correct. They will never over run each other but will always be 2 of the most important ways to stay ahead of the curve.
2 of my favourite types of marketing are both with SEO and Social Media!
I agree with the information detailed in this post. it’s very correct that seo and social media go hand in hand. As research has shown that the future of web traffic is definitely on social media.
What best combination! – Social Media and SEO
Social media helps to mark the biggest footprints online and SEO optimizes to rank better in SERPs. The time has come to run far from the habit of ‘build it and rest will follow’ attitude and spend time in carefully branding by provide rich, valuable content via multiple platforms including Social Media. To be most frequently visited one has to be active on social media sites as being like a non-existent blogger, taking up space in the already crowded blogoshere is just useless. Coming to SEO, I think these days 90% of it revolves around building quality backlinks and more a blog has inbound links more is the chance for it to stand out prominently in Search results. And yes, you are correct and I agree to what you have pointed out – Link Building needs Social Sharing, You stuff on social media sites can’t make its mark without search engine boost.
Thanks for sharing you thoughts and ideas on this Win-Win Combination.
i didn’t know the exact relation between social media and SEO in detail. Thanks for the article.
As everyone has said – the 2 work hand in hand. It used to be just SEO but now SMO has become so increasingly more important and should be a part of any major online marketing campaign.
Social Media can definitely boos to your SEO ranking. One of my friend’s post made it to first page of digg and since then his articles are ranking on page one
Even Tweets being nofollow help a lot with getting your site ranked higher!
@ Sohaib : Using facebook is one of the best ways to use social media for your benefit . Facebook has all type of users . so you got the chances to make sales . But sites like twitter and linkedin is used by mostly pro users who actuallly dont generate any clicks . I like to make links from social forums like digital point. great way to get backlinks
Well one doesn’t go without the other, that is plain simple.
Just take real products for example, a product that is sold in a regular store on the corner, it can be the best product and it can be featured in the best stores around town, but if there isn’t someone to carry the buzz the product won’t become popular and in return the sales won’t be that great!
The same is with SEO for a blog or website and their products or services when compared to social media.
Both the concepts are dependable on each other.Thanks for sharing!
Hi,
Social media is a phrase that is tossed around a lot these days but can be difficult to pinpoint based on how broad a term social media is and individual.
Thanks
Raj……..!
Sohaib you are right. You only get traffic for your keywords whenever you rank but you need to find ways to generate traffic in the meantime and the solution is Social Media.
I think the combination of seo and social media can lead to success. Thank you for sharing.
Hi Sohaib, before reading this post I thought SEO is a competitor of social media. I agree that both SEO and social media must be working together to achieve ultimate optimization. I believe that Google is already working on incorporating these two optimization strategies.