Home Web Marketing The Importance of using Webinars to Build Trust with your Audience

The Importance of using Webinars to Build Trust with your Audience

by amol238

Webinar

As a marketing guru who’s developed a reputation by selling my own products and the products of others, I’ve seen various marketing tactics work. In today’s age of social marketing, most professionals agree which tactics work – and don’t work – in the entrepreneurial world. Surprisingly, however, the jury’s still out on webinars.

I advocate utilizing webinars to not only promote, but to also educate the masses. Striking the right balance can be difficult, but by offering quality information with the purpose of educating, I’m also promoting myself, and anyone can accomplish this.

The Value of Leading Webinars

Leading a webinar can be stressful, but by relating to your viewers and establishing your credibility – by endorsing a product and using it to show it really works, for example – you can ensure your venture’s success.

Many webinars are interactive, which can be a positive and a negative trait. Although they yield great results when executed correctly, participating in a webinar can take more time than other marketing efforts – often, time that busy professionals aren’t willing to sacrifice.

However, the idea that it’s “wasted time” should be reconsidered. The interactive nature of webinars makes them social media-friendly, which is invaluable in today’s competitive marketing world. My interactive webinars with my affiliates help our audiences see that we do know each other and enjoy working together.

In addition to building a stronger brand for a product, this also builds my credibility, the credibility of my affiliate, and the credibility of the product. I actively use social media to distribute valuable information, as well as to announce my upcoming webinars to boost attendance.

Building Trust with Your Audience

Educating clients and prospects shows them that you’re knowledgeable and trustworthy, which ultimately increases sales and entices them to utilize your expertise in the future.

The more credible information you provide them with, the more secure they’ll feel in their choice to do business with you. This increases future sales and marks you as a relatable and reliable expert in your industry.

In addition, webinars give you a tangible piece of marketing to share. If potential clients are unsure and want others’ feedback, they can send a link to your webinar to their friends, family, and other social media contacts. This creates a spread effect while also boosting your credibility – you have proof that you’re the real deal.

Whether you’re new to the webinar world or you’ve lead hundreds of webinars throughout your career, it’s important to educate and offer value-packed training. By providing these resources, you’re adding value and giving your viewer something to take away from your webinar before he commits to buying anything. Share knowledge, build relationships, and the rest will follow.

Image Credit:rlwetherly

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11 comments

Sam@Goa Trip August 14, 2012 - 2:58 am

If you want to see your business at new heights then you should spend some more time to build relationship with others because when they will know about you some deeply then you can see what benefits you will get from other end for your business in future.

Reply
Stanley Rao August 14, 2012 - 3:15 am

businesses are considered great when you have and build a strong relationship with your clients .. this is very important as you provide a opportunity to your clients to personally know and understand you but will help you in all the ways it could

Reply
Aditya August 14, 2012 - 6:58 am

Business is all about building relationships that are worth for your reputation and growth in the market.The more social you are the more business connection you will have.Its very important to build trust among those business partners who can make you lead the way.

Reply
DC Fawcett August 29, 2012 - 3:48 pm

Hi!

Thanks for sharing. I agree with you 100% and have found that strong business relationships are what keep my business growing to the next level. This is especially true when forming relationships with affiliates and setting up joint ventures.

Reply
Business Training August 14, 2012 - 9:20 am

Goods businesses are considered great when you have and build a strong relationship with your clients .. this is very important as you provide a opportunity to your clients to personally know and understand you but will help you in all the ways it could thanks

Reply
Becca@Roofing Melbourne August 15, 2012 - 3:47 am

Great post! I have been attending webinars for learning marketing, SEO
and B2B.

Reply
New Browsergames August 15, 2012 - 9:54 am

Building relationships is essential to bring your business on top.
In my opinion webinars are a simple and cheap way to do this.

Reply
DC Fawcett August 29, 2012 - 3:52 pm

Webinars are great because it really lets people connect and get to know you and learn from you first hand without having to pay high costs of attending a seminar or live event. When I started out in my business, I was spending a lot of money of attending live events and it put me into a lot of debt. Over time, I overcame that and started growing a successful business but I recommend webinars because they are no cost! What a great way to learn.

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Meena thakur August 15, 2012 - 5:08 pm

Hi..
Thanks for sharing this information its really helpfull for me with the help of this i can increase our working so thanks.
sagar madhya pradesh

Reply
Quality Seo Services November 6, 2012 - 8:28 pm

Webinars are useful tools for marketers, as they provide an opportunity to sell products to people wherever they may be.

Reply
marketing online November 7, 2012 - 8:07 pm

Webinars are a great selling platform, because you have the attendees attention and ability to connect with them as they’ve shown interest.

Reply

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