Are you using social media to further your business? Not getting the results you’re after? You need to check this list to see if you’re committing one of the 7 deadly social media sins.
1) You don’t post
– Social media is not for the weak of heart. To get full value out of social media, regardless of the platform, you cannot be a ghost. Be present and at the very least set up a schedule to keep yourself going.
2) There’s no theme
– Believe it or not, if you are all over the place with your post’s content, you’ll draw fewer followers. If you focus on a particular niche you will better resonate with that audience and form better connections. If you honestly need to speak on multiple unrelated topics, set up a separate account.
3) There is no integration
– You have social media, congratulations; now tell everyone about it. Do you have links to your social media account(s) on your website? If not you’re in trouble.
Go a step further and make sure the logo of the social network and your handle are on all outgoing offline communications (great way to drive more serious followers).
4) Your bio is not great
– Your social media bio is a prime opportunity to plug your brand, product or yourself (depending on your social media goals). Generally, profiles with a relevant image (i.e. logo or personal photo) and text which includes ‘guru, expert, & founder’ as descriptors for the individual draw more followers compared to those which do not. Don’t forget: link back to your site!
5) You lack customization
– A great social media profile will be customized aesthetically, meaning you’ll have a tailored background, custom colors, etc. While this is in no way a must (I’ve seen very successful accounts with minimal customization), this definitely makes a profile more attractive to consumers and shows you know what you’re doing online.
6) You have no plan
– The biggest mistake you will make with social media is to not have a plan of how you want to use whatever platform you are using, and how it fits into your overall marketing plan. When it comes to taking full advantage of social media, you have to know what direction you want it to take you, or you will spin your tires. Online Surveys can help you to get feedback from your readers and take the right direction in improving your social media plans.
7) You have no metrics
– If you can’t measure it, you can’t manage it. While you’re developing your social media plan, you have to set hard targets for your campaign to hit in order to determine ‘success’. Failure to do so means you’ll never know if your time and money are well spent.
Image Credit: the happy robot