Home Social Media Marketing Top 5 Must-Read Social Media Books

Top 5 Must-Read Social Media Books

by amol238


The buzz around social media has grown into a roar. Social media has shown an ability to ignite revolutions, drive consumer decisions, connect friends and make or break careers. For all you social media enthusiasts out there who are looking to stay ahead of the curve, here is a list of five must-read books about the online phenomenon that has changed the way we work, play and even live.

1. Likeable Social Media by Dave Kerpen

Whether you are a veteran user or a relative newcomer, Kerpen’s book Likeable Social Media can give you helpful insight into the world of social media. The message is concise and direct: be likeable.

Word-of-mouth marketing should not be devalued, according to Kerpen, whose book offers advice about how to increase brand value through Facebook and other social media platforms without getting caught up in technical marketing jargon. Kerpen shows us that a friend’s recommendation — a “like” — can be worth more than any marketing money can buy.

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)

2. The Social Media Bible by Lon Safko

As its title suggests, Safko’s bestseller The Social Media Bible addresses fundamental questions about social media and makes a convincing case for putting faith in it. The Social Media Bible espouses a doctrine meant to convince its readership that harnessing social media should not only be a goal of businesses, but a priority.

The book is comprehensive: It covers the full scope of social media services, new and old; lists the hundreds of companies that are key players in the industry; and references case studies that analyze advanced metrics.

The Social Media Bible: Tactics, Tools, and Strategies for Business Success

3. The Zen of Social Media Marketing by Shama Hyder Kabani

Kabani’s book asserts that classical marketing strategies should not be translated to marketing in the social media arena. Why? Because social media “is not a marketer’s platform. It belongs to the consumers.”

In keeping with its title, The Zen of Social Media Marketing recommends that social media users (both inexperienced and knowledgeable) should employ a less-is-more, Zen strategy to online marketing.

The Zen of Social Media Marketing also differentiates itself from other books by providing updates to its content on the book’s website. This commitment to providing the latest information about social media via those updates positions Kabani’s work as a highly reliable source.

The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

4. The Whuffie Factor by Tara Hunt

Tara Hunt writes her book The Whuffie Factor from the perspective of someone who has successfully grown a business from the ground up using social media as a primary tool. Her theory centers upon the notion that online communities do not give credence to monetary capital, rather social capital — what she calls “whuffie.” By increasing your whuffie factor, the author illustrates that you can achieve true online success.

It’s not about selling a product or a service, it’s about building and becoming part of an online. Social media newbies and vets alike can gain valuable tips and insights from this read, not only about how to best use platforms like Facebook and Twitter, but also about how to grow with them as well.

The Whuffie Factor: Using the Power of Social Networks to Build Your Business

5. Socialnomics by Erik Qualman

The subtitle to Qualman’s book reads, “how social media transforms the way we live and do business. This dual influence of social media over the way we socialize and the way we consume is mirrored by the book’s title. Qualman argues that power has shifted from marketers to consumers and offers guidance to help marketers regain some of that control.

Full of stories and case studies, Socialnomics does not merely illustrate how social media has changed our culture, but also how it is here to stay. This book can help any business or individual channel the power of social media by showing you how to integrate social media into your everyday life and, perhaps more importantly, motivating you to do so.

Socialnomics: How Social Media Transforms the Way We Live and Do Business

Photo credit: UpyourSocial

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Raj October 9, 2011 - 4:48 pm

Hey, after seeing the picture I thought that ‘Tribes’ by Seth Godin was one of the recommended books as well. You should have featured it. Its just too awesome!

ZK October 10, 2011 - 1:43 am

Tribes is an awesome book, highly recommended to all marketers

seo tips October 10, 2011 - 1:19 am

Those are really great books to follow
keep posting

PrIyAnGsHu @ Internet Marketing Blog October 10, 2011 - 4:03 am

Wow , that’s a nice list of social media books ! Thanks for sharing !

Wolf Storm Media Review October 10, 2011 - 8:00 am

i have read the second book “Life After the 30 Second Spot”. and i must say its a good read.

online examination system October 10, 2011 - 8:30 am

I have never read these social media books, thanks for sharing will try it…:)

Erica Moss October 10, 2011 - 9:56 am

Thanks for the comments everybody! I will definitely add “Tribes” to my to-read list.

Lon Safko October 10, 2011 - 1:05 pm

Great Blog! Great list! A lot of research! Thank you for the mention!
-Lon Safko, author of The Social Media Bible

Erica Moss October 10, 2011 - 1:31 pm

Thanks for stopping by the site, Lon! Much appreciated.

Jasmine October 10, 2011 - 11:45 pm

These are great books to have on my book shelf! Will check them out on Amazon. 🙂

Urban Interest October 12, 2011 - 8:56 am


Thanks for sharing your list of must-read social media books! I will put them on my “to read” list because social media is getting more en more important!

Felicia @ No Deposit Poker October 13, 2011 - 12:03 am

Hi Erica,
I know all these social media books except for “The Whuffie Factor”. Will check it out, thanks for sharing!

search engine optimisation October 30, 2011 - 2:06 am

I spent an hour in searching in my search engine about the ” The Zen of Social Media Marketing by Shama Hyder Kabani”. I read some free words there and looks helpful to those who wants to start a small business online. It just like a tutorial or a hint where to start or what should you choose. Too much helpful.


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