Home Pay Per Click Marketing Want to become a PPC Search Marketing professional? Meet PPC Ian

Want to become a PPC Search Marketing professional? Meet PPC Ian

by amol238

If you are a blogger or an affiliate marketer wanting to specialize in PPC ( Pay Per Click ) marketing, then PPC Ian should be one of the blogs on your daily reading list. According to the Search Engine Landscape 2010, PPC spends in US in 2009 was $18 billion and accounted for 12 % of all search clicks.

The PPC industry is big and is poised to get much bigger in the coming years, as a blogger you can make tons of money by driving traffic to your affiliate landing pages or affiliate sites with the help of PPC. Companies are always on the look out for skilled search marketing professionals to handle their million dollar PPC campaigns.

Here is where Ian Lopuch of PPC Ian can play a significant role to enhance your skills, if you are looking career in PPC marketing his PPC blog is a great place to start.

PPC Search Marketing

Who is Ian Lopuch ?

Ian Lopuch is a Strandford Graduate who runs a very successful PPC Marketing Blog called PPCIan.com. I recently meet Ian at SMX Advanced Seattle where he networked with hundreds of search marketing professionals. If you are an internet marketer or a search marketing professional, you are bound to meet Ian at one of these search conferences, he is always there. Ian also enjoys attending and speaking at local events, Ian recently spoke about online marketing at Stanford’s Graduate School of Business for over two hours.

Ian started his search engine marketing career with NexTag, once of the biggest PPC and media firms in US. Once he learnt the inside tricks of PPC at NexTag he moved to different companies handling different clients and brands. Today he is the Director of SEM at a large public company.

Become a PPC professional

If you are looking at pay per click marketing as a career, then I suggest you start off with downloading PPC Ian’s ebook featuring his 5 top pay per click career tips that you won’t find anywhere. The book also includes his 2 hour long PPC and SEO powerpoint presentation that he presented at Stanford’s Graduate School of Business. The presentation has some gems on search marketing strategies I suggest you spend sometime viewing it.

PPC Ian’s blog has amazing posts on PPC marketing, some of my favorites are below:

Increase your search marketing leverage
SEM Career progress and your manager
PPC Domain Strategies
Moonlighting will accelerate your SEM career
PPC Ian interviewed by Jonathan Volk

Ian has also posted a video introducing himself, after watching the video you’ll agree with me that Ian does know a lot about PPC marketing and has the expertise to educate and empower you.

Check out PPC Ian

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PPC Ian June 28, 2010 - 5:53 pm

Thanks so much for the really positive review, I sincerely appreciate it! I have been following your blog for quite some time and your blog commenting strategy even longer! I have been extremely impressed so it’s a real honor to be reviewed on your blog. Thank you!
All the best,

Fred Robinson June 28, 2010 - 9:47 pm

ZK, what a great review. I have been following PPC Ian’s blog and enjoy
reading it quite a bit. There is certainly a lot of money to be made in pay
per click.

Dino Vedo June 28, 2010 - 10:45 pm

You’ve got an excellent blog here ZK! Very impressive theme, I ran thesis on my own blog but the coding that you have here is superb. Great job, and remember to thank Ian for introducing me to your blog! I subscribed to your new posts so I’ll be sure to leave a few more comments!

– Dino Vedo

ZK June 28, 2010 - 11:47 pm

Hi Dino,

I am glad you like the blog, I hope to see you here often..and thanks Ian for the mention on your blog πŸ™‚

PPC Ian June 29, 2010 - 12:03 am

ZK, you are welcome! Dino, great comment. Everyone, also check out Dino’s blog – he’s got a wealth of great information there.

Dotcom Note June 28, 2010 - 10:47 pm

Why do I need to be a blogger to drive PPC traffic to my affiliate landing pages? I can do so without being a blogger. Yes, may be a blog is a facade and brand building mechanism but I don’t really need one to drive PPC traffic to affiliate landing pages.

Also, I read Ian’s blog because I am an affiliate marketer who uses PPC other paid advertising methods to drive traffic. His blog is good but if somebody is a newbie in PPC, I would suggest him not to spend too much time on reading blogs. Get into a coaching forum, e.g PPC coaching affordable but provides a structured direction to using PPC and other advertising means to drive traffic for affiliate product promotion.

Ian’s blog is more slanted towards people working as a PPC staff for a corporation. He provides a new angle that is different from all other bloggers who are engaged in PPC marketing. But it is definitely not for a newbie affiliate marketer wanting to enter the PPC world

ZK June 28, 2010 - 11:51 pm

You are right , you don’t have to be a blogger to drive PPC traffic πŸ™‚ , but it makes sense for a blogger to drive traffic via PPC to his blog posts. If a newbie can afford paying for a coaching service then that’s the best way to learn PPC or search marketing

PPC Ian June 29, 2010 - 12:16 am

Dotcom Note,
First and foremost, thanks for reading my blog. I sincerely appreciate it! In terms of your first point, I don’t think anyone is claiming you have to be a blogger to do PPC. It’s quite the contrary, in fact. The main reason I have a blog is to educate and help others. I had been doing PPC for over 5 years and rose to a leading authority in the industry before I launched my blog. As ZK mentions, PPC can be a great tool to drive more traffic to your blog.

In terms of your other points: You are spot on that I focus on the corporate pay per click career path. This career path has been extremely good to me. Only 6 years out of Stanford, I’m managing a HUGE team and am Director at a large public company. Moreover, I have accumulated a very lucrative portfolio of private company stock over the last 6 years. As such, I created my blog to (1) empower those already in the corporate online marketing world and (2) also to encourage those not in this field to seriously consider it! It’s an untapped niche and one that needed a voice.

Now, in terms of affiliates, I still do think they have a lot to gain from my blog. Why? I think affiliates make great candidates for this career path. Moreover, for those that want to continue in the affiliate route, I offer tactical hands-on tips to grow PPC campaigns. Those posts come along once every few weeks, and they definitely contain some serious nuggets of wealth. Moreover, I encourage affiliates to watch my 2 hour Stanford Graduate School of Business presentation where I talk at length about tactical tips.

Once again, thanks for the comment and for visiting my blog!
All the best,

Nicole June 28, 2010 - 10:52 pm

Nice review!

Email marketing service providers June 29, 2010 - 1:00 am

Thanks for sharing wonderful blog, I have learned many things about PPC here. Looking forward updates.

Richard June 29, 2010 - 9:21 am

I’ve worked with Ian before and he is a great teacher. For continuing education, I follow his blog fas he shares new great insights to PPC.

Jaq @ Net Age Internet Marketing June 29, 2010 - 12:25 pm

Hiya ZK!

Pay per click advertising is the backbone of Google’s advertising sales, and if you do it right there is great opportunity here. Doing PPC on behalf of clients can be very lucrative, and if you’re looking for the best coach in the business you need to look no further than PPC Ian.

He offers some serious value for money, and is a genuine, down-to-earth guy too. Do yourself a favor and go pay is blog a visit, you won’t be disappointed.

Miri June 29, 2010 - 1:35 pm

So true!
Ian is absolutely the undisputed king of the PPC Search Marketing.
PPC Ian’s ebook is a “Must read” book on your way to success.

PPC Ian June 29, 2010 - 9:51 pm

ZK, Fred, Dino, Nicole, Email marketing service providers, Richard, Jaq, and Miri, thank you so much for the positive feedback! I truly appreciate it! I’m a big fan of you all as well!
All the best,

Dave Fishman June 29, 2010 - 9:56 pm

ZK, I’m glad you are spreading the gospel about PPC Ian. I was fortunate enough to start my career in paid search under Ian and have truly benefited from his expert guidance. I’m excited that everyone can now gain the knowledge from the PPC master himself!

Uzi July 2, 2010 - 4:03 am

His website looks cool!

Morgan July 2, 2010 - 12:36 pm

Great article and I can say from experience that Ian is a stand-up guy and really knows his stuff. He is always sharing great advice for free on his blog and he’s doing a lot to stay at the top of his game!

Ian is careful and methodical and has an excellent understanding of SEO, PPC and how to really take monetization to the next-level. I hope posts like this inspire more people to get involved with development, SEO and monetization!

Bidet July 5, 2010 - 5:02 am

Thanks for sharing the blog, it contains a lot of info on ppc, just what is was looking for.

SEO: Top Commenter July 18, 2010 - 8:51 pm

Thank you for introducing me to him. I started reading his blog because of your site. Very informative.

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