Although Google hasn’t rolled out the ability to create company profiles on G+ yet, there are still ways you can take advantage of the social network using a standard account. Google plus has features that are different from any other social network, and there are ways you can leverage those unique features to help your business better connect with customers and other businesses.
Circles
The first feature that makes Google+ stand out is the ability to create circles. You can put everyone you connect with into groups depending on your relationship with them. This makes it easy to share things with only customers, or with only employees within your company. Create a circle with your employees in it, then post reading material there– instead of sending an email to everyone with a link to an article that pertains to your business, everyone can find it there, as well as start a discussion about it.
Hangouts
Google’s “Hangout” feature is essentially a video conference call function. A hangout can include up to 20 people, and allows you to see everyone who is involved. The best part about hangouts is the ability to join them at any time. You can start a hangout, and then people you invite can join whenever they want. Rather than making a phone call and possibly missing the person, start a hangout– then, when it’s convenient for them, they’ll join the conversation. It eliminates the wasted time of trying to figure out the best time to call or playing phone tag.
Hangouts are also great for customer interaction. Instead of calling a customer service number, direct them to your Google+ page and have them start a hangout with you. Or, bring your top customers together into one hangout and ask them what kinds of products/services they would like to see from your company.
Sparks
Sparks allow you to set up a feed of results from Google on your favorite subjects. Set up a spark for SEO, for example, and Google will automatically deliver the latest search results for SEO right to your G+ page under the Sparks tab. It’s great for keeping up with trends in your industry and it can allow you to keep up to date with what your target audience is talking about.
Regardless of your industry or niche, Google Plus can help your business succeed. It’s only a matter of knowing how to reach people; and, soon, G+ may be the best way to do that.
This is a guest post by Jay Druba, you can check out the guidelines to guest post here.
Image Credit: Bruce Clay
22 comments
I just love the circles feature of google plus. also google plus is much faster than any other social networking sites. We can grow our business if we use it in a right way.
Jay,
I am seeing many of friends Migrating to G+, than the old FB. Also seen do follow link coming in from G+.
Exactly. There is so much potential in G+ from an SEO perspective.
I am slowly migrating over to Google plus one and see it as better than tweeting links to your website but having the google plus one with relevant content and promoting tweets with regards to new blogs is a great way to gain prescence.
Google Plus is the Social Networking Site launched by Google but still it is testing with limited people and this tips are awesome now we can implement this in our business.
Google made it,what else we can expect. They always create
a good potential.
We can grow our business if we use it in a right way.
This is soon going o beat facebook handsdown
Nice intro jay.I think every web marketer now should use this tool according to what you just said about the options it offers.Google is always trying to use the best Ideas to benefit the market and Google+ use approximately the same ideas that Facebook is built on but I don’t think that people will respond to Google+ as they have done fore Facebook simply because Facebook is now widely spread around the world.
I seem to be somewhat behing on the goole plus, but I’m going to check it out now and implement these ideas. Thanks for the insight – MaconMunchies!!!
i have not still tamed Google plus. Waiting for some more time to see the result.
SEO strategies employed in building up a website’s ranking is through the use of article marketing, and much more now with google+ revolutions
G+ is another way to increase the popularity of our website…
There’s no denying the potential of G+ and its implications on the social presence for businesses. However, I’m questioning whether this service is making inroads in the social arena. Will it eventually be able to compete with Facebook?
g+++++ is very fast for searching information
I’m very curious to see how Google + will affect SERPs for those sites that are recommended highly. I bet that is where Google will want to improve relevancy, no?
Still getting to grips with google + time will tell I suppose.
I agree about the potential of g+
Congratulations. It shows the way to use g+ to make your business grow.
@Thomas: Yes, you are right.. G+ offers a lots of feature that facebook don’t have like the three above. It makes your work easier, e.g. the G+ feature “Hangouts”,this feature makes your work easier and faster instead of calling one by one or two by two on your mobile phone or in your computer this make 20-in1 calling? Very useful one.
Hi Jay,
Nice post as usual,by realeasing all such a powerful features in google
plus,google had again showed his dominance in the internet world.
Circles, hangouts, and sparks – those are powerful ways to connect with the audience. Thanks for your post!