Let’s take a look at some internet marketing strategies today. Specifically email marketing strategies. Now, wouldn’t you just love to have a list of email subscribers who are actively responding to your email marketing campaigns?
A dream come true? Definitely. Probably won’t happen to you? That’s where you may be wrong. It’s an achievable dream… though you’ll need to put in some efforts, of course. But it’ll be worth it. Just read on.
Most people I know want to have such a successful email marketing list. What better way to market your business (online or offline) and stay connected with your client or prospects. In this internet age, the phrase “out of sight, out of mind” rings ever so true! But what is stopping them from building this list is that they are confused and unsure of how and what to do. So here’s sharing some secrets to building a successful email marketing list.
Giveaways, Giveaways, Giveaways
Giveaways is a magic formula to build your list and a good way to persuade people to sign up to your email list. It does not need to be something expensive. In fact, it could cost you nothing but still be appreciated by your readers, like a free download (music, videos, games, e-books) or certain privileges (access to a “subscribers-only” part on your website) in exchange for their signing up for your email listing.
Ease Of Sign-ups
Make it easier for your readers to sign up to your email listing. Aweber makes it extremely easy to sign up and convert more subscribers to your list. An Aweber opt-in forms on your homepage and one at the side bar will see high subscribers to your list. This way, even if your visitors land on one of your pages other than your homepage, they would still notice that you offer email subscription.
This blog uses Aweber very effectively to build an effective mailing list, you can see the opt in form on the side bar as well as an opt in hover on the pages, making it easy for users to sign up.
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Do Not Spam
Some people confessed to me that they dislike using their contacts to build an email list. When pressed further, they told me that they feel like spammers when they do so. Yes, we all hate spammers. But there’s a difference between spamming and an email marketing list. And that’s asking for permission.
Even though you are convinced that your contacts would very likely want to be in your email list, you still need to ask them for permission. Just send them a short message about this email list that you are constructing and the type of information that would be included in the emails.
Give them the option whether they want to be included in the email listing. Most people are more likely to accept information if they had willingly requested for it rather than to be forced to. And they are less likely to unsubscribe from your email listing.
Value Subscribers’ Privacy
Another concern of subscribers is privacy or the lack of it. So do have a short note to convince your would-be subscribers that you will never use their information for purposes other than your email list and will never divulge them to any third parties without prior consent.
Building a trusting relationship with your subscribers would reduce the likelihood of them unsubscribing later. And over time, they would trust you enough to continuously purchase goods or services from you.
Write Interesting Emails
After building the email list, it is also important to focus on your email contents. In order to maintain interest of your subscribers to stay subscribed, include information that you are sure the majority would like to have ie. a special offer or useful tips. Be creative and you would be in your subscribers’ good books and persuade them to stay signed-up to your email list!
This list is by no means exhaustive. There are many other ways to build an email marketing list. But these are some of the methods that I find most effective and you can start using them immidiatly.
You see, it’s not so much about how you build the email list but rather what the list can do for you. So building a good marketing list is just as important as designing a good website for your business. It may take a little extra effort and time in the beginning but when you have a powerful list up and running, you will see your business expand exponentially.
Image Credit: A Little Stranger