“Sticks and stones may break my bones, but words will never hurt me”. This is an old saying, but the fact is it doesn’t hold water when it comes to your business.
Words were once fleeting things that were said then disappeared forever, hence why it’s said they’re nothing compared to a more lasting injury. But now with the internet any words anyone says on it can be easily found by anyone who wants to look.
This can be a terror for online privacy, but it can be an even larger one for your business. Every negative comment made on the internet about your business, justified or not, is there for the world to see. If you don’t do something about it, it can ruin you if they pile up.
Thankfully there are now many companies who specialize in these issues, such as the reputation management by Reputation.com. Companies like these can help you in both major fronts of online reputation management, namely damage control and PR. Damage control refers to all the comments about negative words above.
By deleting offensive posts, trying to discredit disgruntled customers with no reason to be so and other minor tweaks, a reputation management company can make sure few people ever see unjust negative reviews about your business. Perhaps even more invaluably they can help you with a PR and marketing campaign. The fact is that many people find businesses via the internet nowadays.
No matter how much you decorate your business or print flyers, your online presence can make or break your entire venture. With an online reputation company, they can launch a full out marketing campaign to make your business boom.
Not only can they prepare any announcements, blogs and so forth for your company for you to ensure that you are communicating with your customer base in as profitable way as possible, but they can also help by advertising on other sites, bringing positive reviews to public attention and so forth.
There is more to a business than the product or service you provide and how high quality it is. No matter how good they may be, it will all be for nothing if people don’t know it exists or are scared off by bad comments.
With a proper PR and reputation management campaign, you can greatly increase the number of customers you have and reduce those that are dissuaded by others.
Image Credit: marsmet541
3 comments
That’s absolutely right, ZK. Good PR and marketing are needed to promote a product/service and have more customers.
Marketing products and services is an essential part of running a business, the main intent is to establish a brand image and develop product awareness by providing valuable information for prospective people, but identifying effective ways to run successful marketing campaign method can be difficult.
If your small business is already up and running and you are at the stage where you want to put together an awareness campaign to encourage more customers to sample your products or services, there are lots of different tools you can use to give you a head start. One of the best ways is, blogging because it has the best of both worlds: quality links and marketing your websites and products.