This is a guest post by Prachi Mehta
If you think that blog writing is similar to giving a speech then you should re-think. No doubt the fundamental remains the same and also, you try to attract a particular set of audience in both the cases but blogging requires more research and a firmer grip on the facts and the figures.
A blog should also follow the age old principle of start-body-end. NO wonder this golden rule is surely a 100% success.
The Golden Rule:
Tell people what you want to talk about, Talk about the subject, Pen down what you have told
The Starting – Tell people what you want to talk about
The starting is the place where you build a base ground for people to know what you are going to talk about in the whole article. It is necessary that this part catches hold of the attention of the people. It is actually the beginning which eventually helps in hooking the people and rising their interest. If your opening is not catchy then people might skip to other blogs, after all why should people read your blog (if they find it not so interesting)?
A vital ingredient of blog writing that often gets neglected is the ‘setup’. Setup is really important as it sets a stage for your reader to know what you are about to share and why should they really care. A proper and right put setup helps your readers to follow the article easily. Most of the blog writers fail in this aspect.
Body – Talk about the subject
The Body is all about the subject you wish to talk about. It contains bulk information about the topic and long explanations. For instance, if you wish to explain about a particular problem, say malaria, body talks about the symptoms, causes and prevention of malaria. Actually, it is the place where you deliver the key points. One can also include charts and table to make the topic explanatory. Also try and focus a little bit on the figures. Figures and numbers help to make your blog look more reliable and informative. Once you are through with explaining stuff, it is the time to wrap the things up.
The Closing – Pen down what you have told
Once you are done with explanation, then what? Now is the time when you ‘talk’ what you have already said. Put in a bit of effort to summarize the things and put your message across more strongly. Re-emphasize on the key points in a more direct manner.
All these form a major part of building a successful blog writing post but there are things one should not forget. Like:
The Title – Main attraction
It should be such that the reader is able to relate to it. It should be eye-catchy yet loaded with keywords.
The Conclusion – All is well that ends well.
This is the place where you can air your thoughts and ideas about the subject. Do not force something on a reader while you are trying to promote an item. Instead, leave them with open options while stating your opinion about the item.
Prachi Mehta is a founder of a content based service and writes for blogs and websites. She is also the founder of latest-technews.com and eco-friendly-zone.com If you wish to write a guest post on this blog contact us