After the advent of social media and mobile platform, the digital dust has just gone wild and isn’t ready to settle anytime now. 2014 is sure shaping out to be one of the best years for bloggers ready to take on the new trends to reach more people.
The Age of Mobiles – Backseat for Desktop:
– With a powerful digital combo of tablets and mobiles, desktop has taken a back seat. As a blogger you need to target modern age mobile users, from designing websites to creating simple add ons, your blogs popularity largely depends on being mobile friendly .
Snack Friendly Content that Catches Attention:
– If you are contempt with the content you have, then you are riding on the wrong train. Today’s content isn’t just about words, but infographics , short videos and slide shows that can be easily digested by the potential consumers. Creating content that is engaging and simple is vital to your blog.
Real Time Marketing:
– Being able to market in real time whether through social media or other platforms takes a good commitment. For instance, the tweet about blackout from Oreo during 2013 super bowl , “You can still dunk in the dark” was an instant hit.
Other marketers have caught up with this prime time trend and its now the right time for you to adapt this inspiring and exciting marketing method. If you’re not blogging about real time trends, you’re not blogging at all.
Real World Interaction:
– While today’s prospective consumers are increasingly hiding back their identities on the web, it is important for bloggers to give them a good reason to interact in the real world by arranging old fashioned fairs and interactive meet ups. Be a part of a local tweet up or a local blogging event. This can greatly drive interest in your blog and help you market your self as a blogging expert.