Your blog may have established excellent Public Relations, might have obtained great Alexa ranking and huge traffic. Even with all this, attracting advertisers to your blog is a definite challenge. Here are a few simple tips that will help you attract advertisers to your blog easily.
Place Your “Advertise With Us” Banner
Place an “Advertise with us” banner on your blog, either on the top or the side bar. When advertisers click the banner, they should be able to get the following information:
- Your blog niche
- Your updated blog’s status including Alexa rank, Traffic and Page Rank or your site.
- Your rates for advertisement space
- Your preferred payment mode
- Contact page for advertisers
Stick To A Niche
Advertisers benefit more by attaching to a blog that’s devoted to a specific niche. Adhering to a specific niche helps advertisers reach their target audience.
To establish and reinforce your niche, make sure you publish high quality, niche-related articles on your blog regularly. Update your blog on a daily basis; search engines will index you higher when you do this and this makes it easy for advertisers to find you as well. I usually prefer staying to a niche.
If I am writing at my weight loss and diets blog, I will write only on best weight loss programs, diet programs like edits and related niches. It’s better to be niche specific
Use The Banner Space
If you don’t have any paid Ads on your site, place house or partner Ads in the same space. Alternatively, you can put up a free product or service Ad, without direct URL, tracking tags or affiliate tags.
This encourages competing companies to approach you for Ads. Be sure to request for full campaign performance disclosure, which will let you know how many clicks took place, how many leads got converted and so on.
Display Your Site’s Visitor Statistics
Allow you potential advertisers to view your site’s statistical information such as unique visitors over a month, the total number of impressions and so on. You can also make sure to display your Alexa ranking and Google PR ranking.
Demonstrate Your Understanding Of Your Users
Make sure your advertisers can see user demographic information such as percentage of male and female visitors, geographic placements, marital status and family size of visitors. You can obtain this information by doing site polls or surveys, or even get the info from Quantcast.com or ComScore.
Write A Detailed ‘About Us’ Page
Your advertisers must be able to read about you and know how you really are and what your site is about. Explain why you are a subject matter authority in your blog niche, and why your readers should read your blog.
Keep your pages and your blog as professional as you can; bashing products and people can put away serious product companies from advertising with you.
Say No To Google Adsense
If you are already making money using Google Adsense , you might balk at this advice. However, the fact is that Google ad sense tends to bring down your site’s value, making it look unprofessional.
You can solicit solid product and service companies to advertise with you instead of using Google Adsense. Well in case Adsense is earning you a considerably good amount, you may want to ignore this advice .:)
This is a guest post by Zocco Martini, you can check out the guidelines to guest post here.
Image Credit: Bruce McKay