With the explosive growth in online usage and more than 2.26 billion people connected online or 32 % of the world population (Source: Internet World Stats), ad companies are increasingly looking to make the most of their advertising buck by targeting their communities. While the net is a very measurable medium it becomes a great source to measure every activity and evaluate it based on performance.
Performance based initiatives are being pitched at clients by advertising networks alongwith strategic online initiatives to target the right audience and ensuring maximum return for the dollar spent in advertising and promotions.
Performance based adverting has now become the norm where direct user interaction can be measured. Performance based ad networks can tell you the result of a particular ad or a campaign giving you a holistic perspective of the user behavior and interaction with your product, brand or service.
I recently happen to interact with Marimedia, they are a performance based agency based out of US. Their online presence across various publisher network is staggering, they do over 17 billion impressions a month.
Any advertising network that does 17 billion impressions a month is BIG. Marimedia connects 5000 publishers and 1000 advertisers to ensure that you get the best return for your dollar.
How does Marimedia help me as an advertiser ?
1) Performance based campaigns:
– Marimedia is a performance based advertising network. The network has an expert team of management professionals who ensure that you get the best ROI for your campaign. All campaigns are measured on performance.
2) Best possible pricing model:
– The team works on the best possible pricing model based on your budget. The models range from CPA to CPM and are cost effective to ensure targeted traffic at a reasonable price.
3) Focus on the best traffic source:
– The media buys are focused on the best converting traffic source to ensure there is no wastage of money.
4) Dedicated Managers:
– Every account has a dedicated account manager who works closely with you to maximize your campaigns. Marimedia believes in creating close and strong partnerships.