You probably have no intention of actively doing anything that would cause you to lose your readership for your blog or other information you post on your website. Yet, you may not be aware that some of the things you are or aren’t doing are making that happen. A few of the best ways to lose your readership are listed below:
1) Not listening to your readers
Your readers are THE absolute biggest key in maintaining and keeping your blog exposed. Without your readership, no one would share your posts. No one would like your posts. No one would comment on your posts.
You need to make sure that your blog is easy to navigate, is reaching everyone how it needs to, and that users have a way of letting you know what is missing, or what could be improved upon.
The majority of online survey software (KissInsights, for example) is very easy to install and navigate, both by you and your readers. Look for tips or ask for opinions on the questions you should ask in order to receive the maximum responses, and then take the plunge. Not only will you most likely hang on to your current readers, you may pick up some new ones, as many people actually enjoy responding to online surveys.
2) Not keeping your website current and fresh.
Have there been times when you neglected to update your website and post new material? If this has happened, even if there were legitimate reasons for it, you owe it to your readers to explain as soon as possible why the updates and new information were delayed.
You don’t have to go into a lot of detail, just a simple explanation will do. Your readers will appreciate your honesty. Then, just make sure it doesn’t happen again.
3) Poor proofreading and editing practices.
No one wants to read a blog or informative article that is full of grammatical and spelling errors. Even if your content has a personal tone, you still want to make sure that it is grammatically correct.
4) Keeping your readers “out of the loop”.
If you are providing information or writing a blog that invites opinion or opens avenues for questions, but you don’t provide your readers a way to do that, they may feel as though you don’t really care. Ask readers constantly if they would like to post comments or questions- engage them.
5) Not hosting guest posts
Sure, everyone loves your blog. They come there to read your point of view and what you have to say. But sometimes readers will get bored- and one of the fastest ways to lose them is to not switch up the voice that’s on your site.
There’s plenty of places to find guest authors (My Blog Guest, for instance) and you can screen the content that could potentially go on your site. Don’t be afraid to accept guest posts- it can help propel your brand and give different (and useful) points of view to your readers.
6) Having a crazy interface
Your blog should be unique, yes, but it shouldn’t make someone’s eyes pop out of their heads. Your interface should have an easy navigation and should have categories in the navigation bar. Don’t use crazy colors, don’t have annoying flash. It should be easy on the eyes, and easy to find what you’re looking for.
If you want to retain, and even possibly increase your readership, then you want to use these guidelines as a checklist, and make any changes you need to.