Home Blog Marketing Why Your Awesome Content Fails ?

Why Your Awesome Content Fails ?

by amol238


So you spent hours doing meticulous research on your topic and even more hours to write all your great ideas in a way that’s easy to understand. It’s fresh and it’s got a dash of humor to keep it light and make it viral-worthy. So why aren’t people reading it?

You Don’t Know What “Awesome” Means

First things first, you, your family and your close set of fans probably aren’t the best judges in determining what exactly makes for awesome content. Your own ego could be blinding you to the fact that your content isn’t “all that”.

Your family loves you too much to say anything bad about your work, and the same goes for your loyal followers.

What you need to do first is to get people knowledgeable in the industry to give you their unbiased opinion on your piece. You need to hear actual constructive criticism that points out the strengths and weaknesses of your content.

If you’ve already gotten impartial evaluation that does say your content is good, but it still isn’t making any rounds in the World Wide Web, then you probably have the following problems:

  • Little to No Promotion – There’s this faulty line of thinking that just making great content will naturally attract attention throughout the Internet, no promotion necessary. How can you expect that to happen when no one knows about your content?

So tell people about your awesome article through every possible avenue. Email your contacts, chat up your friends, spread the word in the communities you’re part of, tweet about it, share it on Facebook, etc.

  • Bad Timing – I know you must be excited to share your content if you really think it’s great, but posting it in your social network accounts right after you finished writing it at 2am on a Sunday is not a good idea.


Part of making sure your content gets attention is publishing it at the most optimal time when people will actually get to see it. They go through hundreds to thousands of stories, so don’t let yours get buried under their feeds by sharing it when everyone’s asleep or busy at work.

For Twitter, the best time to share links is at 1-3pm ET, while it’s 1-4pm ET for Facebook. You can read up more on this topic through this article on Mashable.com.

  • No Social Share Buttons – Everybody wants things done quick and easy nowadays, and that includes sharing links?. So if the website your content is posted on doesn’t give readers a way to share it conveniently, you’re missing out on a lot of potential visits.

Social share buttons provide that convenience, and it’s also incredibly easy to integrate them into websites. The numbers that show up next to them also help because of the social proof phenomenon—the higher the numbers, the more people will think it’s worth reading and sharing.

Just don’t go overboard by plastering more than so many buttons all over the page for a number of reasons: this will only make it harder for visitors to choose which one to use, it slows down the website, and it just looks desperate. Search Engine Journal provided a good study on which social share buttons you should use for your website.

The feeling of creating awesome content only to see that no one is actually reading it sucks hard.

But don’t be discouraged. It usually comes down to the matter of knowing how to promote your content in the best way possible. So reach out to people and get your awesome content the views it deserves.

Image Credit: Elittle John

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Alicia October 1, 2012 - 12:17 pm

I have learned a few tricks from you today, Jared. My blog doesn’t attract a lot of visitors nor readers, I guess my content is passable, but perhaps I lack promotion.

So, how about a little self-promotion here? Guess ZK is Ok with it? 🙂

If you have 5 seconds, please drop by my cozy blog eh? Post one or two comments on my blog, will ya. Thanks, fellow readers on Webtrafficroi.com!

ZK October 1, 2012 - 12:53 pm

Sure…go ahead promote yourself 🙂

Alicia October 2, 2012 - 2:23 am

ZK, you are so nice. Love your blog, love you too! Nice sun glasses you have there. 🙂

So folks, do come visit me on my blog… it’s 100wpthemes.com.

I mainly focus on writing about cool WordPress themes. Occasionally, I also write about e-commerce, social media and website building tips & tricks. Hope you find my articles useful.

ZK, I will continue to support your awesome posts! Do post more cool articles. 🙂

Nick Stamoulis October 2, 2012 - 2:22 pm

Build relationships with other sites and bloggers, and share their content. By promoting the content from others it invites them to return the favor and share your stuff with their audiences. This type of cross promotion helps to maximize your reach.

best seo agency October 2, 2012 - 10:26 pm

I certainly agree with this “Little to No Promotion ” because your content will make no sense if you’re not doing the promotion to get it noticed and be seen online. You will not be in Google page rank if you’re not optimizing you web content.

John Addyson October 4, 2012 - 7:29 am

Good post as new update is all about content if your content is ready & specific then you are done every where!

Nanvy @ CRM Software Solutions October 5, 2012 - 8:52 am

I would agree with the thing of sharing social buttons really work in any content, last time I suggest one of my friends to do the same thing but still there is no social buttons i found on his blog.

Rohit Pendharkar October 6, 2012 - 6:21 am

choose topic wisely, do the research on keyword before you start writing understand subject, explain in simple language and always ask for feedback from your readers so that you will get the idea. Apart from this you need to promote your blog then only people come to know about your interesting post.

Vijay Reddy October 8, 2012 - 1:43 am


Content fails when it has nothing to offer to the readers. Irrelevant articles carry no sense. Promotion of your content through genuine platforms also is equally vital for it to make a mark.


Felicia October 9, 2012 - 5:39 am

Hi Jared,
This really is an informative post on why even the most interesting article content could still fail to get attention from readers. I agree that even if we think we have the most well-written article, having little to no promotion done at all would not make it known to others. Social media sites are free to use, why not take advantage of it and promote to your heart’s content? 🙂

Amit Shaw October 16, 2012 - 11:10 pm


Like this post. Valid points have been raised here. Many must have experienced the same. Despite writing the best content, the number of readers of the posts are poor. A reason could be that, your readers expect something else. That is, you should know what they want from your blog.

business logo December 17, 2012 - 2:27 am

It is true that webmasters and blogger didn’t have idea what the awesome content is. Your all points are very effective and awesome to make any blog’s content awesome. Especially these points are very important “No Social Share Buttons and Little to No Promotion “. Actually bloggers neglect to promote their content then they complain for low response from search engines. Social media share buttons are very important to enhance your social media presence and to optimize your content in real way.


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